Our mission is to find and shares ways to make bread better for us, better for our communities and better for the planet.
The Real Bread Campaign is run by the charity Sustain: the alliance for better food and farming,
We want everyone to have the chance to choose Real Bread
The Real Bread Campaign was co-founded by Sustain and Andrew Whitley of Bread Matters and officially launched on 26 November 2008.
We define Real Bread simply as made without the use of any so-called 'processing aids' or other artificial additives
Call for an Honest Crust Act to protect everyone's right to know the full truth about a loaf before they buy.
Champion and support small, local, independent Real Bread bakers, for example with our free Real Bread Map, the book Knead to Know, The Real Bread Loaf Mark, the No Loaf Lost surplus reduction project, annual events including Real Bread Week and Sourdough September, and ongoing media work.
Run the Together We Rise project to help people living with mental health issues or otherwise having a tougher time than most of us, to benefit from baking Real Bread
Help people to get baking Real Bread at home
See how we're getting on here.
More generally, we are:
In addition to the core work above, supporters of the Campaign around the country are engaged in activities such as:
You don't have to be a baker to join the Campaign!
Though hundreds of people who support us are professional bakers, the majority do so because they share our concerns and love for Real Bread.
Not a supporter yet? Then sign up online now
NB Our Real Bread Finder is a service we offer free of charge to shoppers and bakers - not all those with loaves listed are Campaign supporters.
Updated Sepetmber 2018
We encourage all of our supporters to act as ambassadors for not only the rise of Real Bread in general, but also for the Campaign's values, aims and work in particular.
Within this, we chose a small number of our supporters who have a higher public profile to be our official ambassadors.
Our current official ambassadors
In alphabetical order
Originally from Brittany, Richard trained as a baker both there and at the Grand Moulin de Paris, eventually setting up his eponymous bakery and cookery school in Bath. A BBC Food and Farming Awards winner, he is author of a number of cookery and baking books, including Dough, Crust and the forthcoming Crumb.
The soulful baker for more than 25 years, Aidan is currently head baker at Flint Owl Bakery in Lewes, freelance consultant, and teacher at baking schools around the country including River Cottage HQ. Highlights of his career include creating The Phoenix Bakery with his wife Lisa in Weymouth, five years as Head Baker at The Celtic Bakers in London, and helping to set up Town Mill Bakery.
Marrying dual passions for real food and sustainability, Duncan owns The Thoughtful Bakery and baking school in Bath. There they bake using carefully-sourced ingredients, including some bartered, foraged or pickled on site. Co-author of the book Bread Revolution, Duncan has made numerous appearances on TV, including co-starring in two BBC2 series, Victorian Bakers and The Big Bread Experiment, on ITV1’s Britain's Best Bakery and alongside Nigel Slater.
Having worked for The Savoy, Gordon Ramsay, Daylesford Organics, Flour Power City and as head baker at Judges Bakery in Hastings, Emmanuel is currently a journeyman baking teacher, including at The School of Artisan Food. He is the author of several books, including Guild of Food Writers’ award-winning How to Make Bread.
Drawing upon setting up and running The Village Bakery Melmerby, one of Britain’s first organic bakeries for 25 years, Andrew is author of the seminal book Bread Matters and now runs the bakery school and consultancy of the same name. He is also co-founder of Scotland The Bread, working to relocalise the country’s loaf life based around heritage grains, sustainable farming and real bakers. Andrew is a BBC Food and Farming Awards winner and co-founder of the Real Bread Campaign.
When we created the role of official Real Bread Campaign ambassador, we set the selection criteria based on our needs at the time:
We selected our ambassadors from the people we could find at the time who met all four criteria.
In September 2018, we began a process of reviewing the role of official Real Bread Campaign ambassador. This will include looking again at what needs doing and if having a small number of official ambassadors is the best way to do it. If we decide to continue that role, we will need to review the criteria (and if all ambassadors have to meet the same single set of criteria) and selection process. We will also look at how to involve our supporters in this and, once we know what needs doing, work out a realistic timescale to do it properly.
Since July 2009 the Campaign has been coordinated by Chris Young.
He draws on the knowledge and expertise of the Campaign’s network of supporters and friends for advice, guidance and practical help. He is assisted as necessary by part-time volunteers and also relies upon the support of Sustain’s finance, design and IT team.
Chris reports to Sustain’s management team of Sarah Williams, Kath Dalmeny and Ben Reynolds.
At the moment, the only income that Sustain receives that enables us to keep running the Real Bread Campaign is from:
At present, the income outlined above is not enough for Sustain to be able to employ a full-time member of staff with full cost recovery.*
In order to ensure the survival of the Campaign, we continue to work to secure additional income from by applying for charitable grants, promoting our supporter scheme and through fundraising initiatives including Real Bread Week.
* Full cost recovery is the responsible, sustainable way of running a charity project, which takes into account not only the direct cost of a salary, but also a fair proportion of the charity's total overheads. You can read more about full cost recover on the Funding Central website here.
As part of the charity Sustain: The alliance for better food and farming, the Real Bread Campaign is independent from the agri-food industry.
In line with Sustain's general policy, the Campaign does not accept funding from any source which would compromise, or even appear to compromise, the alliance’s principles.
The Real Bread Campaign does not endorse or promote any one Real Bread bakery, baker, course, publication or organisation over another.
You don't need to be a baker to join us! Everyone can become a Campaign supporter, either as an individual or as a representative of a company or other organisation.
Real Bread Finder listing
Inclusion in our Real Bread Finder is solely dependent on the product shown being what we define as Real Bread. A listings there, on our events calendar, courses or any other pages of our site does not necessarily imply endorsement.
In line with Sustain policy, the Real Bread Campaign accepts no sponsorship from profit making organisations in the food and farming sector. The only money accepted from such companies/organisations are standard supporter payments in return for standard benefits.
If a Campaign supporter chooses to display our 'proud to support...' badge, it simply signifies just that - they support the Campaign. The appearance of our supporter badge is not an assurance that Real Bread standards are being met.
For details of our separate Real Bread Loaf Mark scheme, please click here.