The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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Sustain / Real Bread Campaign / About

Marketing and labelling

Photo by Chris Young / realbreadcampaign.org CC-BY-SA 4.0

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Sourdough

The original method of raising dough and, some people would argue, still the best.

Honest Crust Act

The Real Bread Campaign calls for improved loaf labelling and marketing laws in the UK.

'Processing aids'

Definition, examples and general information about the often undeclared additives known as 'processing aids'

Bake off

Loaves that are part-baked, then either chilled or frozen, and re-baked in-store, are known as 'bake-off'.

Additives

Most loaves in Britain are made using a whole cocktail of additives

Wholegrain

Just what does 'wholegrain' mean and what assurance does it give shoppers?

Ascorbic acid

A look at the function of ascorbic acid in loaf manufacture and why is is not in the Campaign's definition of Real Bread

Flour 'fortification'

A look at the mandatory so-called 'fortification' of flour in the UK.

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Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.