Marketing and labelling

Sourdough

The original method of raising dough and, some people would argue, still the best.

Honest Crust Act

The Real Bread Campaign calls for improved composition, labelling and marketing standards in the UK. 

'Processing aids'

When is an additive not an additive? When it's a 'processing aid'.

The Not So Great British Fake Off?

Loaves that are part-baked, then either chilled or frozen, and re-baked in-store, are known as 'bake-off'.

Additives

Unlike Real Bread, most baked products in the UK are made using a cocktail of additives

Wholegrain

Just what does 'wholegrain' mean and what assurance does it give shoppers?

Ascorbic acid

A look at the function of ascorbic acid in loaf manufacture and why is is not in the Campaign's definition of Real Bread

Stick one on 'em!

Current legislation in the EU (including UK) and elsewhere allows manufacturers to deem additives to be 'processing aids', meaning they don't have to declare their use (let alone their names) even on the labels of wrapped foods.

Undeclared flour additive

Is there something your miller isn't telling you?

Flour 'fortification'

A look at the mandatory so-called 'fortification' of flour in the UK.