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Marketing and labelling

Photo by Chris Young / CC-BY-SA 4.0

Photo by Chris Young / CC-BY-SA 4.0


The original method of raising dough and, some people would argue, still the best.

Honest Crust Act

The Real Bread Campaign calls for improved loaf labelling and marketing laws in the UK. 

'Processing aids'

Definition, examples and general information about the often undeclared additives known as 'processing aids'

The Not So Great British Fake Off?

Loaves that are part-baked, then either chilled or frozen, and re-baked in-store, are known as 'bake-off'.


Other than Real Bread, most baked products in Britain are made using a whole cocktail of additives


Just what does 'wholegrain' mean and what assurance does it give shoppers?

Ascorbic acid

A look at the function of ascorbic acid in loaf manufacture and why is is not in the Campaign's definition of Real Bread

Stick one on 'em!

Current legislation in the EU (including UK) and elsewhere allows manufacturers to deem additives to be 'processing aids', meaning they don't have to declare their use (let alone their names) even on the labels of wrapped foods.

Undeclared flour additive

Is there something your miller isn't telling you?

Flour 'fortification'

A look at the mandatory so-called 'fortification' of flour in the UK.

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

Support our charity

Your donation will help support the spread of baking skills and access to real bread.


Ways to support our charity’s work

Join today Buy gifts Make a doughnation The Loaf Mark

Real Bread Campaign
C/o Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA

The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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Real Bread Campaign