The Real Bread Campaign initiative to encourage and help small, independent bakeries reduce the number of surplus loaves they produce.
There are growing numbers of initiatives and enterprises thay work to help bakeries to stop their surplus loaves from becoming food waste.
Now the Real Bread Campaign is working to help SME bakeries reduce the amount of surplus they produce in the first place.
The aim is to help small bakeries to move up the Food Waste Pyramid, also known as the Food Recovery Hierarchy, focussing on the first of the three Rs:
Counting the cost
As WRAP notes in its Your Business Is Food guide: ‘It’s not only food that’s thrown away, but the money spent on ingredients, packaging, energy, water and labour to manufacture it. These costs can be anywhere between five and twenty times the cost of disposal.’
By reducing your surplus a bakery stands to:
The Campaign has produced a free (doughnations encouraged) guide for SME bakeries. It is in five sections:
After reading the No Loaf Lost guide, each bakery is urged to sign the No Loaf Lost pledge to:
The Real Bread Campaign signed as a Courtauld 2025 engagement partner in December 2017.
The Courtauld 2025 shared ambition is ‘to cut the resource needed to provide food and drink by a fifth in ten years’ from 2015 to 2025, which includes a 20% reduction in food and drink waste, a 20% reduction in greenhouse gas intensity and a reduction in impact associated with water use in the supply chain.
Sustain, which runs the Real Bread Campaign, supports effective measures to reduce food surplus, direct unavoidable food surplus to useful purposes and ensure that as little food waste as possible ends up in landfill. As such, Sustain recognises that voluntary initiatives can create knowledge, examples of good practice and start to build momentum towards societal and legislative change.
Such is the seriousness and scale of food waste, however, that Sustain does not believe voluntary agreements alone are enough to tackle the problem. Robust legislation is a key element in creating a level playing field on which all stakeholders (including businesses, government, local authorities and consumers) can work to build a better, low-input, circular, stable and truly sustainable food system. A range of effective legislative action would change the rules within which food producers, manufacturers, retailers and foodservice companies manage food and supply chains, encouraging collaboration and treating waste as a pre-competitive issue. This would include meaningful, legally-binding and suitably enforced waste reduction targets and assigned responsibilities, as well as reporting requirements to track progress over time.
In addition to the links throughout the No Loaf Lost guide, further information and guidance can be found at: