Real Bread has nothing to hide. It is made with simple, natural ingredients and NO artificial additives. Simple, eh?
Everyone has his or her own idea of what Real Bread is. Here's the Real Bread Campaign's basic definition:
Made without the use of so-called processing aids or any other artificial additives*
In fact, we believe this should be a key criterion in the legal definition of bread full stop.
Why should bakers who make bread in a time-honoured, natural way have to qualify it with 'real', 'artisan', 'craft' and the like? We say let's reclaim the name bread and leave it to the industrial loaf fabricators to come up with a new name for their additive-laden products.
Amongst the additives not used in Real Bread making are: Baking powder and other chemical leavening; ascorbic acid; xanthan gum; added enzymes or any other so-called 'processing aids' - that exclusion applies to any addtives in the flour or mix you use.
NB All genuine sourdough is Real Bread but not all Real Bread has to be sourdough.
*The only exceptions we make are the four so-called 'fortificants' added to most UK milled flour by law.
The Campaign's definition of bread above allows any other natural ingredients, from salt and baker's yeast to seeds, nuts, cheese, milk, malt extract, herbs, oils, fats and dried fruits... as long as they themselves contain no artificial additives.
By bread, we mean any additive-free crusty baps, sourdough, bagels, bialys, injera, khobez, cottage loaves, baguettes, chleb, naan, chapattis, roti, hard dough, stottie cakes, lavash, ruisleipä, ciabatta, bara brith, Staffordshire oatcakes, bannocks, tortillas, paratha, porotta, pitta, pida… the list goes on.
The Real Bread Campaign believes that any product made using any artifical additive should not be called bread.
The Real Bread Campaign celebrates bread made without gluten as much as bread made from cereals. In both cases, our definition of bread is as above.
In our first decade, the passion of the vast majority of Real Bread Campaign supporters has been for bread made from cereals. As such, we are not aware of many recipes for g-free Real Bread, or bakeries selling it.
Not all loaves are created equal!
From our simple 'no additives' starting point, the Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet.
These may include using:
Please see our FAQs page for reasons why.
Sometimes but not always.
The only way to be sure is to read the ingredients list or (if the baker/retailer doesn't display one) ask a member of staff for it.
Read our call for an Honest Crust Act of better loaf labelling and marketing laws here.
The Real Bread Campaign believes that to be named or marketed using the word sourdough, a bread can only be: