Real Bread has nothing to hide. It is made with simple ingredients - only flour, water, yeast and salt. It's made without any artificial additives. Simple, eh?
Everyone has his or her own idea of what Real Bread is. Here's the Campaign's basic definition:
Made without the use of so-called processing aids or any other artificial additives*
Amongst the additives not used in Real Bread making are: baking powder and other chemical leavening; ascorbic acid; xanthan gum; any so-called 'processing aids' or other additives in some flour or mixes.
In fact, we believe this should be a key criterion in the legal definition of bread full stop. Why should additive-free bakers have to qualify their bread with 'real', 'artisan', 'craft' and the like? Leave it to the industrial loaf fabricators to come up with a new name for their products...
*The only exceptions we make are the four so-called 'fortificants' added to most UK milled flour by law.
The Campaign's definition of bread above allows any other natural ingredients, from salt and baker's yeast to seeds, nuts, cheese, milk, malt extract, herbs, oils, fats and dried fruits... as long as they themselves contain no artificial additives.
By bread, we mean any additive-free crusty baps, sourdough, bagels, bialys, injera, khobez, cottage loaves, baguettes, chleb, naan, chapattis, roti, hard dough, stottie cakes, lavash, ruisleipä, ciabatta, bara brith, Staffordshire oatcakes, bannocks, tortillas, paratha, porotta, pitta, pida… the list goes on.
The Real Bread Campaign believes that any product made using any artifical additive should not be called bread.
Not all loaves are created equal!
From our simple 'no additives' starting point, the Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet.
These may include using:
Please see our FAQs page for reasons why.
Sometimes but not always.
The only way to be sure is to read the ingredients list or (if the baker/retailer doesn't display one) ask a member of staff for it.
Read our call for an Honest Crust Act of better loaf labelling and marketing laws here.