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The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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Real Bread Campaign

Real Bread Campaign

Finding and sharing ways to make bread better for us, our communities and our planet

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Latest news

Claims removed. Credit: AB Mauri (fair usage)

Real Bread Campaign complaint leads to health and eco claims removal

Real Bread Campaign complaint leads to health and eco claims removal

AB Mauri pulls Pure ProGrains propaganda after ad watchdog intervention.

29 Mar 2023
Real Bread Campaign

No-time sourdough in a packet, anyone?. Credit: Chris Young / www.realbreadcampaign.org CC-BY-SA-4.0

Sourfaux code: Food Standards Agencies’ reaction

Sourfaux code: Food Standards Agencies’ reaction

27 Mar 2023
Real Bread Campaign

An artisan baker?. Credit: Canva AI

Honest Crust Act: March 2023 update

Honest Crust Act: March 2023 update

22 Mar 2023
Real Bread Campaign

Stock image - your support will lead to some real-life photos!. Credit: Rodnae Productions, Pexels license

Family bread making scheme crowdfunding

Family bread making scheme crowdfunding

14 Mar 2023
Real Bread Campaign

Use on social media to spread the word. Credit:

Sign the sourfaux code rejection letter

Sign the sourfaux code rejection letter

8 Mar 2023
Real Bread Campaign

Latest articles

Real Bread jobsJobs

Copyright: Hackney Bread Kitchen

Together in bread and song

Together in bread and song

20 Mar 2023
Real Bread Campaign

Soft, sliced on a sliding scale. Copyright: Breadservice

Real Bread For All in Greensboro

Real Bread For All in Greensboro

23 Feb 2023
Real Bread Campaign

Heart of BS13 customer buying Hart's Bakery loaf. Copyright: Heart of BS13

A Real Bread Hart to Heart in Bristol

A Real Bread Hart to Heart in Bristol

20 Feb 2023
Real Bread Campaign

Latest recipes

Puff puff, a close relative of vetkoek. Credit: Keesha's Kitchen, Pexels, CC0

Vetkoek

Vetkoek

9 Mar 2023
Real Bread Campaign

Photo by Chris Young / realbreadcampaign.org CC-BY-SA 4.0

Basic Real Bread recipe

Basic Real Bread recipe

2 Oct 2018
Real Bread Campaign

Vrekkenbrood. Copyright: Veronica Kouwenhoven

Vrekkenbrood

Vrekkenbrood

25 Feb 2023
Real Bread Campaign

Lardy cake. Credit: Dave Morris CC-BY-NC-SA-2.0

Preddy's lardy cake

Preddy's lardy cake

22 Feb 2023
Real Bread Campaign

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Real Bread Campaign
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The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

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