True Loaf magazine

The full-colour quarterly magazine exclusively for Real Bread Campaign supporters.

Each issue is packed with a whole basket of Real Bread goodies, including profiles, interviews and other features, with the occasional competition or free poster.

We post True Loaf magazine to Campaign supporters in the UK once every three months and our supporters everywhere can...

download the PDF version

Not a supporter? Please click here to find our more about joining the Real Bread Campaign.


All issues

True Loaf 50 cover. Credit:

Issue 50: April – June 2022
Features include: Andy Cato on his Wildfarmed journey from musician to cereal farmer focussed on soil health; Campaign ambassador Marcia Harris reveals the roots of her focus on family and community; with his first book on the horizon, past Campaign ambassador Jack Sturgess explains his homebaking ethos and mission; Craig Sams looks back half a century to the launch of his groundbreaking bakery, Ceres; microbaker Ildiko Toth compares the two ovens she has used since launching her business; and we ask - how can Real Bread be made affordable for as many people as possible?

Issue 49: January – March 2022
Features include: Zakiya Andrews and Nzinga Foster-Brown, the sister duo behind Blackbirds’ Micro Bakery in Birmingham; a profile of Campaign ambassador Peter Doughty Cook; Crumbs Brewery owner Morgan Arnell on helping to highlight the issue of food surplus; farmer and ANUNA bakery owner Andrew Neagle reflecting on local grain trials in west Wales; The Bakery of Slow Ideas, Leo Kay' participatory social art practice and nomadic community bakery; and a Real Bread Buddies Day poster.

Issue 48: October - December 2021
Features include: The community crumbassador, Bread Houses Network founder Nadezhda Savova-Grigorova; around the world for a local loaf by Slow Rise author Robert Penn; BakerLou lines, Carolyn Batcheler profiles her local microbaker, Louse Williams; an introduction to the new Real Bread Campaign official ambassadors, plus profiles of Aba Edwards-Idun and Eddy Sleiman.

Issue 47: July - September 2021
Features include: ‘Sourdough Sophia’ Sutton-Jones on going from hobbyist to microbaker to high street bakery owner during lockdown; Lisa Asuncion explaining some basic bread science; Birch Bread owner Lucie Steel’s top tips on running a bakery from a shipping container; Eluned Watson sharing how Derwen College uses Makaton symbols to help bakery students with learning disabilities; and Jane Mason reflecting on more than a decade of her Bread Angles network. Plus a Sourdough September poster.

Issue 46: April - June 2021
Features include: A profile of Aries Bakehouse owner Jackie Mckinson by Kate Farr; Lorna Black’s Lo.So.Do. bakery in Greater Manchester; How Irena Ruseva took a lockdown as an opportunity to launch her microbakery Flour and Soul; A pandemic pause caused Allie Smith to re-assess her thriving Dallas-Fort Worth bakery business to re-connect with her passion for sourdough; Veg Patch Kitchen owner Kath Corfield looks at how she, Liz Wilson and Campaign ambassadors Danielle Ellis and Jack Sturgess have moved their Real Bread classes online. We also launch our search for our next batch of Campaign ambassadors, you can see a selection of #WeAreRealBread photos from Real Bread Week, and the back cover poster is back!

Issue 45: January - March 2021
Includes: Breadwinners' Zoe Allen with an update on this social enterprise; Vivan Futehally on how his Pure Brot is blazing a trail for certain types of Real Bread in India; Marzia Béthaz reports on an alpine cereal growing revival in the Valle d’Aosta; Romilla Arber shares the story of how her busines, Honesty Group, has grown; St. JOHN co-founder Trevor Gulliver waxes cereal about the importance of bread; plus this year's Real Bread Week plans.

Issue 44: October - December 2020
Includes: Our work on diversity, equality and inclusion; Mahala Le May on the people weaving local grain-flour-bread webs around Britain; how bread making helps One Mile Bakery Exeter microbaker Boudicca Leonard tackle anxiety and depression; Fran Bernhardt chatting to Little Bread Pedlar head baker Cindy Zurias on abolishing the night shift; how lockdown spurred Jeremy Miles to turn his baking hobby into a business; Dave Foster's e-bike-powered microbakery and catering delivery; and a small selection from this year's sourdough selfie album.

Issue 43: July - September 2020
Includes: Grow Your Own Playground's Cassie Liversidge on guiding kids on the journey from seed to sandwich at school; three ingredients = a world of Real Bread this Sourdough September; how Forge Bakehouse founder Martha Brown adapted to lockdown; Small Food Bakery founder Kim Bell on heritage grains, running a community busines and more; Campaign ambassador Wayne Caddy's bread stencilling masterclass; farmer Mike Pinard on growing heritage wheats.

Issue 42: January - March 2020
Includes features on: Celebrating amazing bakeries and Real Bread social/community projects and enterprises in Real Bread Week; Martha Brown of Forge Bakehouse in Sheffield and Richard Scroggs of The Old Post Office Bakery in Clapham each give a glimpse of their baker’s life; Muna Reyal scores top tips from some of Instagram’s star dough slashers; Malcolm Heaven writes about therapeutic baking in Leicestershire; and a small selection of Mark Cornwell’s photographs for our ongoing We Are Real Bread initiative.

Issue 41: October - December 2019
Includes features on: Teenager Kitty tait starting The Orange Bakery with her dad, Lisa Williams’ postcard from Trinidad and Tobago, Ameena Nur’s journey from art school graduate to microbaker, and Liz Wilson on sharing the Real Bread love with people from all backgrounds. PLUS your chance to WIN Super Sourdough by James Morton, gluten free Real Bread book Promise and Fulfilment by Chris Stafferton, and one of Wire Monkey’s Real Bread Loaf Mark UFO lames for dough scoring.

Issue 40: July - September 2019
Includes features on: Three is the magic number this Sourdough September: flour, water, salt; creating a stink with salt-rising bread; Adopt a School's class act teaching kids all about Real Bread; No pain, no Grains - the story so far of this Derbyshire bakehouse; sourdough shuttling between the UK and the antipodes. PLUS a free sourdough poster, and your chance to WIN a Celtic design griddle and a copy of Modern Sourdough: Sweet and Savoury Recipes from Margot Bakery.

Issue 39: April - June 2019
Includes features on: Coventry-based social enterprise Proof Bakery; the bakery at San Patrignano community, which helps people recover from substance abuse and dependency; Studio MICAT’s Brawn & Bread, a human-powered wood-fired bakery gym; the history, and current state, of Real Bread in Mexico; a growing interest in small-scale milling and baking with freshly-milled flour; the 21 new Real Bread Campaign ambassadors.

Issue 38: January - March 2019
Includes features on: Real Bread Week 2019, Cinnamon Square’s botanical baking, bready brews, the UK Grain Lab, microbaker Ian Waterland turning his hobby into something more…plus chance to WIN Crumb, the latest book by Richard Bertinet.

Issue 37: October - December 2018
Includes features on: A decade of Real Bread campaigning, peasant baker Nicolas Supiot, bread in Berlin, the charcoal bread trend, progress towards an Honest Crust Act, and the new Are Supermarket Bloomers (still) Pants? report …plus chance to WIN The Nordic Baking Book and BREAD & BUTTER.

Issue 36: July – September 2018
Includes features on: Back on the straight and narrow with The Barker Baker; shokupan, tangzhong and other Japanese bread matters; Modern Baker’s quest for better bred bread; off-grid baking; railing agaist packet mixes; and gearing up for Sourdough September…plus the chance to WIN a bundle of the latest baking books.

Issue 35: April – June 2018
Includes features on: Bread in Egypt, a look at baking with ancient and heritage wheat flours, urban traditional flour mills, bakeries on Northern Ireland’s Causeway Coast, details of the BATCH: South West event in July, plus the chance to WIN the books Flour by Christine McFadden and Loaves for All Seasons by Rosanne Cecil.

Issue 34: January – March 2018
Includes features on: Bread in Denmark by Trine Hahnemann, baking and dementia by Soulful Baker author Julie Jones, the glyphosate issue, Real Bread Week, hooray for challah, in search of Borodinsky, plus the chance to WIN the books Soulful Baker, Open Sandwiches and Sourdough.

Issue 33: October - December 2017
Includes features on: Bread in the Caucasus by Olia Hercules, Real Bread bakers and proper pizzaioli, the benefits of winning baking awards, an ex-army medic baking through challenges on civvy street, weird stuff in sourdough starters, plus the chance to WIN the five-volume Modernist Bread, RRP over £400!

Issue 32: July - September 2017
Includes features on: Festive bread, Sourdough September, San Diego scene, Dust to Crust from Gilchesters to Lovingly Artisan, bakeries in railway arches, learning from baking books, plus the chance to WIN a Dualit toaster or AGA baking kit.

Issue 31: April - June 2017
Includes features on: getting ready for Real Bread Week, our No Loaf Lost surplus reduction project, a fougasse recipe, Dust to Crust from Sharpham Park to Lievito bakery, Baking Bedlam, gfree Real Bread, and radical retail.

Issue 30: January - March 2017
Includes features on: Freshly-milled flour, the #ourfield cereal Community Supported Agriculture cooperative, dust to crust, eateries making Real Bread the king of the table, and baking in Shetland.

Issue 29: October - December 2016
Includes features on: What the Real Bread Campaign can learn from the Campaign for Real Ale; crumbs of bread law for independent bakers; reclaiming the name ‘artisan’ for genuine artisan bakers and their loaves; following a loaf of Syd Aston’s Real Bread from dust to crust; and Andrew Whitley’s Christmas bread recipe.

Issue 28: July - September 2016
Includes features on: Nordic heritage grains by Campaign co-founder Andrew Whitley; woodfired oven Real Bread bakeries; a trip to pass on sourdough skills in Korea; new social enterprise Breadwinners; for and against bakeries charging for sourdough starter; and a double chocolate sourdough recipe.

Issue 27: April - June 2016
Includes features on Real Bread Week, passion for pitta, Real Bread Ireland, the caterer running school community baking classes, flour waste reduction tips, a recipe for sourdough pizza and more.

Issue 26: January - March 2016
Includes features on shortening the grain chain, Real Bread bakers on Instagram, Community Supported Bakery Companio in Manchester, a look back at the Farm to Loaf symposium, a look ahead at the future of the Campaign, and a recipe for brown rice, roast pumpkin & stilton sourdough.

Issue 25: October – December 2015
Includes features on beigels, bread in Portugal, preferments, bakery crowdfunding, and glyphosate in wheat, and a recipe for pecan, oat and cranberry flowerpot sourdough.

Issue 24: July – September 2015
Features include: Rebecca Bishop and Susan Jeffrey’s stories of the support they each received from the Real Bread community; Steven Croft questions the need to knead; Kelli Di Capri discovers the delights of baking beyond wheat; Alison Swan Parente investigates sprouted grain flours; Real Bread: The Uprising; Sourdough September inspiration and poster. Plus the chance to WIN a basket of four new bread books and a teatowel!

Issue 23: April – June 2015
Features include Sophia Elek baking in the mountains of Papua New Guinea, Ben Mackinnon swapping E5 Bakehouse’s railway arch in east London for a social enterprise bakery on the edge of an extinct volcano crater in Kenya, Dan Brown honing his skills in Sweden, Henry Mackley chatting to bread hero Peter Cook, Chris Stafferton on gluten free Real Bread, and an overnight loaf receipt from Hilary Cacchio.

Issue 22: January – March 2015
WIN The Bread Exchange by Malin Elmlid, who also writes about baking in Afghanistan; Andy Forbes reports from a heritage grains conference in the Åland Islands; The Itinerant Baker & Chef’s sourdough naan recipe; Danielle Ellis’ experience at a baking school in France; Liz Wilson chats to bakers around the UK an beyond about how they chose their bakeries’ names; and new for this issue is Dear Sally Lunn, a light-hearted advice page.

Issue 21: October – December 2014
WIN: The Art of Mindful Baking by Julia Ponsonby. FEATURES: Martin Ransley looks at very different types of Real Bread school, Melvyn Waite sends us a postcard on bread in Spain, miller Mike Lovatt tells us about Stanway Mill, Joan Ransley waxes lyrical about toast, Glenn Bowen considers factors that have a bearing on people’s perception of a fair price for a loaf, and Chris Young looks at what some of the words used to market bread and industrial loaves really mean. RECIPE: The Itinerant Baker & Chef, Hilary Cacchio’s malted wheat and rye sourdough loaf.

Issue 20: July – September 2014
WIN: Bread, Cake, Doughnut, Pudding by Justin Gellatly, Baking Together by Emmanuel Hadjiandreou, The Pocket Bakery by Rose Prince and Do Sourdough by Andrew Whitley! FEATURES: Cometh the Sour by Campaign co-founder Andrew Whitley, Community Supported Baking by Steve Croft, The Dusty Knuckle by Max Tobias, Bread Hero: Liz Weisberg of The Lighthouse Bakery, The Connected Loaf by Alex Poulter and Recipe: Cherry and almond sweet fougasse by The Itinerant Baker & Chef. PLUS a free sourdough poster.

Issue 19: April- June 2014
WIN a 100% British proving basket from Bread Stead and a copy of Victoria Harley’s Oven Ready book; Real Bread Maker Week; Bake 5 discounts from Bakery Bits, Bread Matters, Doves Farm, Marriage’s and Shipton Mill; Penny Williams’ article on ancient and heritage wheats;  Claire Rolland and Alison McGrath’s tales of setting up microbakeries; The Itinerant Baker & Chef’s recipe for Jersey Royal bread; how to get your doughy mitts on Balcony Shirts’ limited edition Real Bread apron; and much more…

Issue 18: January - March 2014
Contents include: Mark Wilkinson’s story of how Real Bread has helped his recovery from stroke; Community Supported Bakery, Homebaked in Liverpool by Steven Croft; Matt Fountain’s social enterprise bakery for ex-offenders in Glasgow; Kim Swan on Real Bread in the City of Steel; Jarkko Laine takes us to get a glimpse of Real Bread in Finland; Tamás Németh reports from his bagel bakery and café in Budapest; Dan Harris gets doughing in Oxford; Sarah Bentley shares how her charity runs  healthy breadmaking lessons for local people in Hackney; a Moroccan flatbread recipe from The Itinerant Baker & Chef; plus another fab poster.

Issue 17: October - December 2013
WIN £245 worth of Real Bread books, baking class and poster; on an Antarctic Roll with McMurdo Station baker Ariana Berry; Rising Up, our new mental health and therapeutic baking report; the importance of local markets to small bakeries; Kneading Conference report; pain perdu recipe; Bread Angels get together; free poster…

Issue 16: July - September 2013
WIN an Eezi-Slice breadboard; Gaye Whitwam and Mary Parry share stories of baking in schools; Bex Clarke visits Bread Hero: The Better Health Bakery; Danielle Ellis looks at restaurants who understand the importance of Real Bread on their menus; Chris Young chats to River Cottage bread handbook author Daniel Stevens and marches over to The Veterans’ Artisan Bakery; ideas to help Britain celebrate Sourdough September; and more…

Issue 15: April - June 2013
Real Bread Maker Week, a history of the Real Bread Campaign, Real Bread in Scotland, Hot Bread Kitchen in New York, Clervaux Artisan Bakery & Cafe, microbakery: Greenfield Bakers and The One Mile Bakery, seasonal Real Bread and British asparagus recipe and more....
Issue 14: January - March 2013
WIN a copy of Microbakin' by Mick Hartley;  Albert Smith's social enterprise with people living with mental health issues, The Tiny Bakery's Use Your Loaf scheme for the benefit of disadvantaged local people; Bread Hero: Mair's Bakehouse; Robin van Creveld community baking in Lewes; Bex Clarke looks at bread clubs; Steve Watson on eco-ovens; Ottavia Mazzoni's reports on bread in Italy; Alex Poulter on his Bristol bakery; plus much more…
Issue 13: October – December 2012

WIN a Real Bread class at The School of Artisan Food or Tracebridge Sourdough, a copy of All You Knead is Bread by Jane Mason, or Bread Revolution by Duncan Glendinning and Patrick Ryan.  Bread Hero Fergus Jackson of Brick House, Real Bread culture in the Ukraine, Jo Bottrill’s microbakery. Baking for the London 2012 Games with Wapping Sourdough’s Robin Weekes, Herman the friendship bread (née cake), another free Real Bread poster and more…

Issue 12 July - September 2012
WIN: A pair of tickets to The Cake & Bake Show in September, WIN a copy of Scandilicious Baking by Signe Johansen. Local loaf lovers line up for Lammas, Flour Power, Bread Hero: Emma Parkin, Kneading to escape, The best day in school ever, The Londoners' Loaf, Scandinavian Real Bread: Nordic, but nice by Signe Johansen, Recipe for learning, More Jobs per Loaf poster and more...

Issue 11 April - June 2012
WIN: A Real Bread class at Brook Bakery School or Cinnamon Square, and No Knead to Knead by Suzanne Dunaway.  The people’s loaf by Andrew Whitley, Bread Hero: Aidan Chapman, the science of flour, Real Bread Maker Week, a look at local loaves in Leicester, how to make Real Bread poster by Owen Postgate, and more...
 

Issue 10 January - March 2012
WIN: Copies of new books The Fabulous Baker Brothers and Bread Revolution, plus a bag for loaf; a look at bread in historic cookbooks; unravelling of the science of staling, peddling sourdough from John O'Groats to Land's End on a butcher’s bike; Real Bread at the heart of The Lantern Community;  a weekend baking with Andrew Whitley; and a day making sourdough with Dan Lepard.

Issue 9 October - December 2011
Win a bread class at The Phoenix Bakery School (worth £100!), a baking kit from The School of Artisan Food, Short & Sweet the new book by Dan Lepard, and a handmade bread board from Woods World Wide by Williams. Plus: Susan Nowak on a feast of bread and ale at the Great British Beer Festival; Rachel de Thample looks at the Real Bread in veg box schemes; Jane Mason on her host of Bread Angels; Marc Rothman reveals the science of the wood-fired brick oven; and John Downes shares a little more of his sourdough passion.

Issue 8 July - September 2011
Win How to Make Bread by Campaign ambassador Emmanuel Hadjiandreou; How many Real Bread bakers does it take to change a food system? by Andrew Whitley; Sourdough...the real thing by John Downes; Bread Hero: Kenny Rankin of Fifeteen London; Pappiness in your hands; Millers’ Tales; and more...

Issue 7 April - June 2011
Pappy 50th birthday to the modern industrial loaf competition to win a Real Bread baker’s starter kit from Hobbs House Bakery (worth £85), Bread Hero: Clive Mellum, Real Bread Maker Week,  taking sourdough to another level in Canada, a poor baker’s retarder-prover, community baking in Edinburgh, Real Bread from heritage grains in France, milling around Britain's water-powered flour makers, win a bread slicer from CookshopOnline.com and supply of flour from Marriage’s, and sourdough book Bethesdabasics, and much more...

Issue 6 January - March 2011
Prize draw to win a European baking class (worth £150) on 3rd April at The School of Artisan Food...Knead to Know, Bake Your Lawn, Denver Windmill, Bread Hero - Andy Forbes of the Brockwell Bake Association, (Carbon) footprints in the dough, e5 Bakehouse - underneath the arches...

Issue 5 October - December 2010
Our huge Christmas competition to win one of the prizes under our tree, which include a bread making course at River Cottage, an apprenticeship Saturday at The Phoenix Bakery with Aidan Chapman, and a Real Bread baker’s starter kit from Bakery Bits (worth £130); an interview with Bread Hero Tom Baker, Loaf; Dan McTiernan of the Handmade bakery on bringing home the bread; Silvija Davidson sees bread making therapy in action at Blackthorn Trust; bread in Malaysia and more...

Issue 4 July - September 2010
News and events roundup, The Gallery, on course at the Lighthouse Bakery, Andrew Auld at the loaf in Crich shares the many stories of bread, food writer and campaigner Silvija Davidson asks what is tradition?, Bread Hero, master baker Tom Herbert on Shepherding the future of Real Bread, Signe Johansen's love letter to Scandinavian crispbread, a recipe for real scones, a professional Real Bread recipe from the archives and a local loaf lover poster.

Issue 3 April - June 2010
Food writer and campaigner Silvija Davidson interviews Bread Hero Richard Bertinet; Tom Baker of Loaf social enterprise goes In search of a local loaf; the first-ever National Real Bread Maker Week, Are supermarket bloomers pants? Real Bread at the Real Food Festival; the Real Bread Campaign at Fifteen London; Real Bread: already a real choice? Andrew Whitley reports from BioFach in Germany; From the archives.

Issue 2 January - March 2010
Interview: Caroline Conran, Book Review: The Sunday Times Book of Real Bread, The quest for the perfect pizza, Bread Hero: Andrew Whitley, Spelt: the ‘new’ bread on the street? Biofuels, Real Bread is part of the Bigger Picture

Issue 1 October - December 2009
Lammas, In Praise of Crumbs, Time for bread, Real Bread represents Good Food for Our Money, Slices of life,Should flour be fortified with folic acid? Kids’ school lunches kneed Real Bread, Under the grill: The Federation of Bakers, Recipe: Simple sourdough starter, Bread Heroes: The Thoughtful Bread Company

Not a Real Bread Campaign supporter? Then join us today!

YOUR words in print!

Across True Loaf magazine and the Real Bread Campaign website, your work could be read by tens of thousands of people worldwide.

If you have Real Bread related:

  • Stories to tell: Either about yourself or someone else.
  • Knowledge to share: Maybe a recipe, technique or technical/scientific deep dive.
  • Views to air: Something you're burining to champion or challenge.

...please drop us a very brief outline (bullet points will do) of what you want to say, plus a short line about yourself, to: realbread@sustainweb.org

We will advise the maximum word count (450 to 900) and the deadline when we commission an article.

Read more detail and some article suggestions

We totally respect that many people want, need and deserve paying for what they do, but equally that others enjoy or otherwise benefit from volunteering. If a voluntary gig could work for you, then please drop us a line...

Photographers

Each article is illustrated by a great photo that helps to tell the story. If you'd like to help with this (or even take multiple photos for a picture-led feature), please drop us a line to let us know where you're based and what you're game for.

Illustrators / graphic designers

We tend to feature a bold, eyecatching poster as the back cover of our magazine, which bakeries and others put up on their walls.  We'd also love to use illustration to accompany features.  Fancy it?

Advertise

Want to showcase your product or service to some of the most passionate breadheads around?

Then try True Loaf, the full-colour quarterly magazine published by the food and farming charity Sustain for Real Bread Campaign supporters since 2009.

Readers

True Loaf offers a great chance to reach out to people who really care about the food they eat, particularly the bread the bake and buy.

We post each issue to paid-up Campaign supporters, of whom roughly:

  • 56% are women
  • 65% are home bakers
  • 25% bake professionally

They are spread right around the UK from Shetland to Southampton; Cardiff to Cambridge; and Belfast to Bristol. 

In fact, our network actually stretches way beyond Britain, with Campaign supporters in 20 countries.

Rates

Prices start from £200 and as a thank you for booking and paying for ads of the same value in more than one issue at the same time, we offer the following reductions:

  • 10% discount for 2 consecutive ads
  • 20% discount for 4 consecutive ads

Classifieds

Selling a bakery, mill, baking or milling equipment, or something else that might be of interest to our readers? A classified, text-only ad of up to 40 words in True Loaf is £50.

Find our more by emailing realbread@sustainweb.org

Independence

Adverts are accepted in line with Sustain’s Ethical Funding and Advertising policies.  To avoid blurring the important line between advertising and independent editorial content, Sustain has a policy not to run advertorials in any of our publications.


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