Real Bread Week

Real Bread Week is the annual, international celebration of additive-free loaves and the people who make them.

20 to 28 February 2021

Please support the charity behind Real Bread Week in one (or more) of these ways:

About Real Bread Week

Find details of local Real Bread activities (and add details of your own) year round on our events calendar

Real Bread Campaign supporters can login to download the Real Bread Week logo

What is Real Bread Week?

Launched by the Real Bread Campaign in 2010, it is the annual, international celebration of Real Bread and people who make it.

Its main aims are to encourage and help people to:

  • Buy Real Bread from local, independent bakeries
  • Bake their own Real Bread at home

We also urge people to support Sustain, the charity behind Real Bread Week, in one (or more) of the ways listed above.

Each year, bakeries, baking schools, mills, schools, care homes, youth and other community groups around the world organise hold classes, feasts and other events and activities.

People bake at home, with their families, colleagues and other friends, and share photos of themselves and their loaves on social media.

Bigging up little bakeries

It's time to kick the additive-laden industrial loaf habit and support YOUR local Real Bread baker!

Small, independent, locally-owned bakeries help to:

  • Support more jobs per loaf for people in your local community - skilled jobs at that
  • Keep more money circulating in your local economy, helping to keep your high street alive

They may also offer social benefits, from being a place where older people at risk of isolation can see a friendly face and stop for a chat, to those that are set up to offer training and employment opportunities for people facing one of a range of challenges.

Don't be fooled by so-called 'artisan' loaves turning up on supermarket shelves: insist on the real deal.

Doughy digits

We're keen to see more children learning to bake Real Bread, whether at home, in a bakery, baking school, nursery or in the classroom.

Not only is this great fun, but it's a way helping them to avoid all of the artificial additives that turn up in industrial loaves. It can also be a way of steering them towards healthier food - you'd be amazed at the number of children who 'don't like wholemeal' but love it when it was lovingly made by their own mitts.

NB The week isn't about cake or loaves raised with baking powder / soda. See our defintion of Real Bread

Join the Campaign

The best way to support our charity's work is to join the Real Bread Campaign!

You don't have to be a baker to join us - in fact, the majority of our supporters aren't.

Support starts from £22.50 a year, that's LESS THAN £2 A MONTH. 

As a thank you, we'll send you an exclusive magazine each quarter and have arranged more than 100 special offers on Real Bread ingredients, equipment, baking classes and more.Read more about why and how to join, including the benefits your receive, here.

Please remember the charity behind the hashtag!

Whenever you refer to Real Bread Week (in print, social media or elsewhere), please do one or more of the following:

> Mention that it is run by the Real Bread Campaign
> Link to
> Tag us on social media

We're @RealBread on Twitter and @RealBreadCampaign on Instagram and Facebook.

***This especially applies to businesses using our charity's #RealBreadWeek in your social media or other marketing***

Get involved!

We run this for your benefit.

Can YOU help other people to celebrate Real Bread Week this year?

Whether you're a baking teacher, professional or amateur baker (or even a non-baker), there are plenty of ways that you can help people in your local community enjoy Real Bread...and maybe even raise dough for the Campaign at the same time.

Even better if you team up with local good food organisations and/or other small-batch food and drink producers to make a real party of it.

Here are a few more ideas of events and activities. Whether online or (where it's permitted, safe and appropriate to do so) face-to-face, you could organise a Real Bread:

  • beginners’ baking workshop / class / bakealong
  • tasting dinner or pizza night – perhaps in association with a local pub or eatery
  • lunchbox masterclass to share all the great Real Bread alternatives to soggy factory loaf sarnies with parents at a local school
  • club event to bring friends colleagues and neighbours together to bake
  • networking event for fellow breadheads

Basically, whatever works for you that's in line with the overall aims of the week listed at the top of this page!

The more the merrier

Perhaps you could involve a community group such as your local:

  • School or nursery
  • Youth club
  • Retirement home
  • Scouts, Guides or other local youth organisation
  • WI
  • Farmers' market
  • Grain network
  • Slow Food group
  • Religious group

If you are planning a class or other public event/activity, please add details to our events calendar NOW!

Share your story

If baking bread has helped you face challenges in life*, feel free to share your experience on social media using #RealBreadWeek and #TogetherWeRise hashtags.

The same goes for you if you run a project or enterprise that helps people to benefit from baking Real Bread.

If you might be interested in us helping you to share your story via our platform, please email us a short line or two and we'll tell you more.

*For example, battling depression, anxiety or other mental health issues; finding work as a differently-abled person; seeking companionship with people facing similar challenges to yours; finding your place in the workforce and world in general after time in the services or prison; disempowerment; rising above prejudice...

Limited edition t-shirts and aprons

Each year, Balcony Shirts produces a limited run of exclusive t-shirts, aprons and mugs, making a doughnation to the Real Bread Campaign for each one sold.

Sign up to our FREE enewsletter to be amongst the first to know when this year's go on sale! Just click on the link at the top right-hand corner of this page.

Find details of these, and more, Real Bread gifts


You might think that the Real Bread Campaign is about, well, bread. In fact, it's more about people: The people who bake it, the people who buy it, the people who grow and mill the grain, the people who pass their Real Bread skills onto others..

Real Bread Week 2019 saw the launch of #WeAreRealBread to reveal the many, varied and often hidden faces behind the rise of Real Bread. We're doing this to celebrate the diversity within our international network and to help encourage more people to get baking.

If you bake Real Bread (whether professionally, as a semi-pro microbaker, enthusiastic amateur, or novice giving it your first dough) please take to social media and post your #WeAreRealBread photos of yourself making Real Bread (not just your loaves - this is about diversity of people, after all).

What's going on near me?

Find details of local Real Bread activities (and share details of your own) via:

  • The Real Bread Campaign events calendar
  • Social media, using our #RealBreadWeek and #RealBread hashtags

Make some noise!

The first rule of Real Bread Week is that you DO talk about Real Bread Week!

Whatever Real Bread Week shenanigans you get up to, please share what you do!

  • Tell people about it in person
  • Put up posters
  • Blog about it
  • Contact local radio, TV, websites, papers - whatever media outlets you have round your way
  • Post on social media. The hashtag is #RealBreadWeek and please don't forget to tag us and/or link to our website

Please remember the charity behind the hashtag!

Whenever you refer to Real Bread Week (in print, social media or elsewhere), please do one or more of the following:

> Mention that it is run by the Real Bread Campaign
> Link to
> Tag us on social media

We're @RealBread on Twitter and @RealBreadCampaign on Instagram and Facebook.

***This especially applies to businesses using our charity's #RealBreadWeek in your social media or other marketing***

Real Bread Campaign supporters can login to download:

What did you do? Share your snaps, stories and stats

As part of a charity, we need to show the positive effect our work has.

Tell us

Please help us by completing our short survey after you have run / taken part in something for Real Bread Week.

Show us

If you can, please also send us a photo or two of people getting involved in Real Bread Week.

We need:

  • Large/ high resolution photos, prefereably landscape (wide) rather than portrait (tall) shots, at least 1200 pixels by 800 pixels
  • Pictures of people in action, DOING STUFF, rather than just of loaves or people standing there holding them - though also see #WeAreRealBread above
  • Credit information - ie the name of the copyright holder (often the photographer) and conformation we have her/his persmission to publish the photos.
  • Confirmation of a parent/legal guardian's permission to publish in the case of a photo of anyone under 18 years old

Please email your photo(s) to

...and if you appeared in, published or spotted any Real Bread Week media coverage we didn't, please do send us the link or (if it's not online) a PDF, pic or scan of the article for our records.

Raising dough to do good

Real Bread Week is run by the Real Bread Campaign, part of the food and farming charity Sustain.

We currently receive no grants, advertising or sponsorship for Real Bread Week or the rest of our campaigning and project work.

In order for us to keep doughing good, we need to keep raising money to do it.

Can we count on your support?


Join us

The best way to support our charity's work is to join the Real Bread Campaign!

Make a doughnation

If you'd rather make a one-off doughnation than joining us, you can do so here.

Show us the money!

Could you run a fundraising event or activity for the Real Bread Campaign?

Maybe you could make (or collect an optional) donation during the week - perhaps a percentage or total sales, or an amount per specific item (such as a Real Bread Week spoecial) sold?

If you do, please send us the dough as soon as you can, please You can do this by debit/credit card or PayPal payment via our donations page

If the donation is from (or collected by) a business and you need us to invoice you for it, please email

.NB you can't Gift Aid donations you collect from other people.

We'll be publishing a roll of honour of people who donate / raie over £100. If you'd prefer your name not to appear on the list, please let us know.


We've published some great ones - including a fougasse - in our book Slow Dough: Real Bread.

There are more in the recipes section of our website.

See also

email list


Presents for the loaf lover in your lifeā€¦or yourself


Be part of the rise of Real Bread!


Make a doughnation