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The Real Bread campaign is here
Real Bread is good for you, your community and the planet
Bread is a fundamental part of our diet – in the UK almost three quarters of us eat it every day.
So our bread should be an essential part of our diverse food culture, with skilled bakers being central to our local communities. Unfortunately, much of our daily bread is produced by a handful of industrial bakers using methods that have little regard for its nutritional qualities or the environmental impact of its production. Clever marketing tempts us with low prices or ‘healthier’ loaves laced with artificial additions. But almost all bread made today is based on similar, questionable ingredients and methods.
It’s time we got the chance to choose Real Bread
From this website you can find out where to buy Real Bread, sign-up to support the Real Bread Campaign and tell us that you sell Read Bread.
New Real Bread Campaign says: "Use your loaf! Buy Real Bread"
The Real Bread Campaign is being launched today [26 November 2008] with an appeal to consumers to use their loaf and buy Real Bread.
A coalition of consumers, bakers and campaigners is joining together to launch the Real Bread Campaign and challenge the giant industrial baking companies that dominate the modern bread market.
Read the press release >>
To be listed on the real bread finder, you must produce at least one bread product that meets the following criteria:
- is made from made from flour, water, yeast and salt (optional)
- is made without 'improvers', additives or processing aids (including enzymes)
- is made with other natural food ingredients such as nuts, fruits, vegetables and fats, only if these themselves contain no additives