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Welcome to the Real Bread Campaign

Mmm...fresh, Real Bread!

Toast, sandwiches, chleb, bagels, naan, injera, wraps, pitta, pida...

However you enjoy yours, join the Real Bread Campaign and become a part of the national movement that is fighting for a return to Real Bread and finding ways to make all loaves:

• Better for us
  
• Better for our communities
• Better for our planet

If we all share our skills and successes with others, together we can ensure that Real Bread regains its rightful place back at the heart of our communities.

So come on, what are you waiting for?  Join us today and help put an end to factory pap.

 Count me in! Sign up online now

Latest news

Tesco ‘baked from scratch’ claim misleading says Advertising Standards Agency
On 21st July 2010, the Advertising Standards Agency (ASA) upheld a complaint from the Real Bread Campaign that a magazine advertisement for Tesco in-store bakeries breached the Committee of Advertising Practice (CAP) Code’s clause on truthfulness.The ASA ruled that the advertisement should not appear again in that form. Click here for full details.

Local Loaves for Lammas
Lammas will be here before you know it, so it's time to start letting us know your plans now. Click here for details. 
 
Are supermarket bloomers pants?
Read details of the Real Bread Campaign report on supermarket in-store bakeries here.

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