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Teamwork. Credit: Pexels license

Teamwork. Credit: Pexels license

Supporter network

We welcome everyone to join the Campaign as a supporter of our charity’s work. We have four supporter levels (£25-£110 per year) and encourage companies in particular to choose the highest level they feel to be appropriate.

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The Real Bread Loaf Mark scheme

The Campaign created and runs The Loaf Mark scheme to help bakeries and retailers communicate to shoppers at-a-glance their own assurance that a loaf is additive free. Each year the bakery signs a useage agreement and pays an admin fee, based on annual turnover. 

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We offer the opportunity to advertise goods, services etc. in our quarterly supporters’ magazine, True Loaf. We also offer the opportunity to sponsor issues of True Loaf magazine and are happy to discuss packages for a whole year.

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In 2022, we are working with a number of not-for-profits on setting up classes/courses for current and would-be microbakery entrepreneurs, based on our Knead to Know…more handbook

There might be the opportunity to sponsor bursary places to make these classes accessible to people on low/no income, or who otherwise are from a group/background historically under-represented in the Campaign’s network and in Real Bread business ownership.

Email to find out more

Annual initiatives

We invite everyone to run and promote Real Bread Week, Real Bread Buddies Day and Sourdough September events/activities in ways that work for them, as long as they are in line with the aims of each.

Typically, companies run baking classes, tasters / tasting sessions, feasts, discounts/offers and (in the case of Sourdough September) sourdough starter giveaways.

As part of their activities, some businesses and organisations encourage and collect doughnations for the Campaign from their customers.

Real Bread gifts

A company can advertise to customers that they will make a specific contribution to the Campaign for each of particular items sold. We promote these gifts on our website, and periodically in True Loaf magazine, via our mailing list and social media accounts.

Email to find out more

Discounts and offers

Would you like to run a year-round discount, deal or other offer to help us to say thank you to supporters of our charity's work? We promote these offers on our website, and periodically in True Loaf magazine, via our mailing list and social media accounts.

Email to find out more


From time to time, we run:

  • E-actions to put pressure on politicians.
  • Surveys to invite people to help shape our work.
  • Letter writing campaigns.
  • Online and in-person events.

Be the first to know about how you can get involved in these - and more - by joining the Campaign (see above) or at least signing up to our free mailing list.

Sign up for free now

Start your country’s Real Bread network

While the Real Bread Campaign focuses on work in the UK, are you ready to connect and take action with people in your part of the world?.

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The Real Bread Campaign is run by Sustain: the alliance for better food and farming. As such, all commercial relationships and sources of income have to be in line with Sustain’s Ethical Funding and Advertising policies

Real Bread Campaign policy, activity, editorial and other decisions are independent from any commercial relationships, none of which confers, or can be presented as, accreditation or endorsement by the Real Bread Campaign.

We do not promote one Real Bread bakery, baking school etc. as ‘better than’ or preferable to any other.

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

Ways to support our charity’s work

Join today Buy gifts Make a doughnation The Loaf Mark

Real Bread Campaign
C/o Sustain
The Green House
244-254 Cambridge Heath Road
London E2 9DA

The Real Bread Campaign is a project of Sustain: the alliance for better food and farming.

© Sustain 2022
Registered charity (no. 1018643)
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Real Bread Campaign