The Real Bread Campaign is part of Sustain: The alliance for better food and farming.
It is funded by membership fees, donations and charitable grants.
Not a supporter yet? Find our how and why to join us now
Part of the charity Sustain: the alliance for better food and farming, the Real Bread Campaign fights for better bread in Britain.
We want everyone to have the chance to choose Real Bread
Starting with a basic definition of Real Bread simply as being made without the use of any artificial additives, the Campaign seeks, finds and shares ways to make bread better for us, better for our communities and better for the planet.
Building on our success to date, we are now working to secure funding to help us unlock the social, therapeutic and employment opportunities offered by making Real Bread by hand. In this we aim to help people facing social exclusion due to a range of factors that might put them at a disadvantage, including living with mental health issues or physical disabilities. read more here.
The Real Bread Campaign was co-founded by Sustain and Andrew Whitley of Bread Matters.
Support small, local, independent Real Bread bakers, for example with our free Real Bread Finder, the book Knead to Know, The Real Bread Loaf Mark, annual events including Real Bread Week and Sourdough September, and ongoing media work.
Call for an Honest Crust Act to protect everyone's right to know the full truth about a loaf before they buy.
Are working to being able to launch our planned Together We Rise project to help people living with mental health issues, learning disabilities, getting older and more isolated, staying on the straight and narrow as an exoffender, and facing all sorts of other challenges.
Help people to get baking Real Bread at home
See how we're getting on here.
More generally, we are:
In addition to the core work above, members of the Campaign around the country are engaged in activities such as:
You don't have to be a baker to join the Campaign!
Though hundreds of people who support us are professional bakers, the majority do so because they share our concerns and love for Real Bread.
Not a supporter yet? Then sign up online now
For the results of our 2011 supporters' survey, click here.
NB Our Real Bread Finder is a service we offer free of charge to shoppers and bakers - not all those with loaves listed are Campaign supporters.
As the risk of sounding twee, we hope all of our supporters will act as ambassadors for the rise of Real Bread.
We have chosen, however, to give this title to just a small number of people who champion the cause with a higher public profile. Our criteria are:
In alphabetical order our official ambassadors are:
Originally from Brittany, Richard trained as a baker both there and at the Grand Moulin de Paris. Following stints at the Chewton Glen Hotel, as head chef at the Rhinefield House Hotel in the New Forest and as Operations Director with the Novelli Group of restaurants, Richard moved to Bath, where he still runs The Bertinet Kitchen cookery school and bakery. In addition to his acclaimed bread books Crust and Dough, Richard is the author of Cook and Pastry. Richard has made numerous TV appearances on the BBC, Carlton, Channel 4 and UKTV Food.
The 'soulful baker' for more than 20 years, Aidan is the baking tutor at Bread Ahead in the heart of Borough Market and at River Cottage HQ. Highlights of his career include owning The Phoenix Bakery with his wife Lisa in Weymouth, five years as Head Baker at The Celtic Bakers in London, and helping to set up both Leaker’s Bakery in Bridport and The Town Mill in Lyme Regis. Aidan has made several television appearances alongside Hugh Fearnley Whittingstall, and often can be found encouraging people to take The Oath To The Loaf at events such as The Cake & Bake Show.
Having given up on a lucrative career in the world of web, Duncan set about marrying a passion for the environment with his passion for real food and The Thoughtful Bread Company was born. Five years on and the company has earnt a solid reputation for the quality of the breads and goods that it produces and Duncan has been recgonised for his entrepreneurial skills, the environmental practices he builds into daily production, and his refreshing approach to this industry. Co-author of the book Bread Revolution, Duncan has also made numerous appearances on TV, including Nigel Slater (BBC), ITV1's Britain's Best Bakery and co-starring in BBC2's Big Bread Experiment.
Emmanuel is head of baking at The School of Artisan Food. Originally from South Africa, he has worked for Gordon Ramsay, The Savoy, Daylesford Organics, Flour Power City and as head baker at Judges Bakery in Hastings. In 2012 the Guild of Food Writers’ presented him with The Jeremy Round Award for Best First Book for How to Make Bread, since when he has written Baking Bread Together for kids and their parents.
Tom is the fifth generation, award winning baker at Hobbs House Bakery. He is one half of Channel 4’s The Fabulous Baker Brothers, and co-author of the accompanying books. As well as being a columnist for British Baker magazine, he has appeared on shows such as Market Kitchen and in April 2010, Tom was the star of his own one-hour BBC Four documentary In Search of the Perfect Loaf.
The Campaign’s co-founder left his role as a BBC World Service producer in 1976 to found the Village Bakery, which from its origins serving Melmerby in the Lake District, grew to selling its Real Bread nationally. Since Andrew moved on from the business in 2002, he has run his training and consultancy company Bread Matters and written the award-winning book of the same name. In 2012 Andrew moved Bread Matters to Lamancha in Scotland, where he continues sharing with people Real Bread skills, pleasures and benefits, as well as questioning the true costs of additive-laden alternatives. Do Sourdough, his user-friendly guide to naturally-leavened loaves was published in 2014.
The two reasons you don't see someone on this list are because a) he/she doesn't meet all four of our criteria; or b) because they declined an invitation to become a Real Bread Campaign amabassador.
NB We're painfully aware that there are no women on this list and we think it's a crying shame that none of the fantastic female professional Real Bread bakers we know has been embraced by the media to the point that they can tick the all-important fourth of our criteria above.
From 2008-2013, the work of the Real Bread Campaign was guided by a group of experts, which met quarterly to advise the Campaign coordinator.
Chaired a trustee from the Sustain council, the working party comprised people invited from Sustain's member organisations and others with relevant expertise and experience.
Sustain plans to reconvene a Campaign working party when funding is secured for its planned Together We Rise project.
Members of the working party (and the organisations that they represented) in May 2012.
Chair: Emma Hockridge (Soil Association)
Academy of Culinary Arts - Sara Jayne Stanes / Alexandra Sinclair
Bertinet Kitchen - Richard Bertinet
Bread Matters - Andrew Whitley
Campaign to Protect Rural England - Graeme Willis
Caroline Walker Trust - Dr Helen Crawley
Cinnamon Square - Paul Barker
Cotton's Craft Bakery - Graham Cotton
Doves Farm - Clare Marriage
F3 Local Food Consultants / Wild Yeast bakery - Simon Michaels
Farmeco - David Rose
Gilchesters Organics - Andrew Wilkinson
Great Northumberland Bread Co - Matthew Rawlings
Handmade Bakery - Dan / Johanna McTiernan
Hobbs House Bakery - Tom Herbert
Infinity Food bakery - Colm Tothill
Judges Bakery and School of Artisan Food - Emmanuel Hadjiandreou
King's College - Professor Jonathan Brostoff
LandShare CIC - Amanda Cooper
Nicholas & Harris - Simon Staddon
QED London - Silvija Davidson
Real Bread Campaign (Sustain) - Chris Young
Real Food Festival - Phillip Lowery
Sharpham Park - Roger Saul / Leona McDonald
Shipton Mill - John Lister
Sociolegal - Veronica Burke
Sustain - Charlie Powell
Traditional Cornmillers Guild - Jonathan Cook / Nick Jones
Vintage Cook - Angie Greenham
Since July 2009 the Campaign has been coordinated by Chris Young.
He draws on the knowledge and expertise of the Campaign’s network of supporters and friends for advice, guidance and practical help. He is assisted as necessary by part-time volunteers and also relies upon the support of Sustain’s finance, design and IT team.
Chris reports to Sustain’s directors Kath Dalmeny and Ben Reynolds.
At the moment, the only income that Sustain receives that enables us to keep running the Real Bread Campaign is from:
Read more about:
As yet, the income outlined above is not enough for Sustain to be able to employ a full-time member of staff with full cost recovery.*
In order to ensure the survival of the Campaign, we continue to work to secure additional income from by applying for charitable grants, promoting our supporter scheme and through fundraising initiatives including Real Bread Maker Week.
* Full cost recovery is the responsible, sustainable way of running a charity project, which takes into account not only the direct cost of a salary, but also a fair proportion of the charity's total overheads. You can read more about full cost recover on the Funding Central website here.
As part of the charity Sustain: The alliance for better food and farming, the Real Bread Campaign is independent from the agri-food industry.
In line with Sustain's general policy, the Campaign does not accept funding from any source which would compromise, or even appear to compromise, the alliance’s principles.
The Real Bread Campaign does not endorse or promote any one Real Bread bakery, baker, course, publication or organisation over another.
You don't need to be a baker to join us! Everyone can become a Campaign supporter, either as an individual or as a representative of a company or other organisation.
Real Bread Finder listing
Inclusion in our Real Bread Finder is solely dependent on the product shown being what we define as Real Bread. A listings there, on our events calendar, courses or any other pages of our site does not necessarily imply endorsement.
In line with Sustain policy, the Real Bread Campaign accepts no sponsorship from profit making organisations in the food and farming sector. The only money accepted from such companies/organisations are standard supporter payments in return for standard benefits.
If a Campaign member chooses to display our 'proud to support...' badge, it simply signifies just that - they support the Campaign. The appearance of our supporter badge is not an assurance that Real Bread standards are being met.
For details of our separate Real Bread Loaf Mark scheme, please click here.