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The Real Bread Campaign, part of Sustain: the alliance for better food and farming,
is funded by the Big Lottery's Local Food programme and the Sheepdrove Trust. |
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What is the Real Bread Campaign?
Not a member yet? Then sign up online now
What we are
Part of the charity Sustain: the alliance for better food and farming, the Real Bread Campaign is the membership organisation that brings together bakers, independent millers, cereal growers, researchers, activists and everyone else who cares about the state of bread in Britain.
The Real Bread Campaign is funded by the Big Lottery Fund’s Local Food scheme, the Sheepdrove Trust and is supported by the Real Food Festival.
The Real Bread Campaign was co-founded by Andrew Whitley of Bread Matters.
Our aims
We:
- Run a membership scheme for everyone who cares about the state of bread in Britain
- Have published the book Knead to Know: the Real Bread starter, the guide to success in baking Real Bread for your local community.
- Are running Lessons in Loaf, with the aim of Real Bread making skills being taught in at least 100 schools
- Are helping to put Real Bread on the Menu of food access projects (such as food co-ops, community cafes and lunch clubs), and public sector institutions (such as schools, hospitals, care homes and prisons)
More generally, we are:
- Sharing the pleasures and benefits of locally-baked Real Bread over what we see as adulterated imitations
- Calling for an Honest Crust Act that: requires producers and retailers to declare in plain English exactly what has gone into the production of every loaf; creates legal definitions for terms including 'freshly baked/fresh', 'artisan', 'craft baker' 'traditional' and 'sourdough'. This will offer you the chance to make a better informed choice about what you feed to your family, and small independent, local bakeries to make a clear distinction of the difference between their Real Breads and other products on the market.
- Challenging what we see as misleading marketing of industrial/supermarket loaves
- Helping to raise awareness of issues around additives and hidden processing aids
- Championing the cause of more research into issues of health and nutrition (including digestibility, intollerance, allergy and GI) to establish factors that could have a beneficial effect (such as longer fermentation, the use of sourdough, and wheat breeding) and lead to more people being able to eat Real Bread
Our activities
In addition to the core work above, members of the Campaign around the country are engaged in activities such as:
- Sharing the many values of Real Bread that have been lost in the quest for an ever cheaper loaf at the cost of all other considerations
- Networking to bring farmers, millers, bakers and consumers closer together to create shorter food chains and support each other in making Real Bread available in their local communities; Real Bread bakers and other educators in sharing their skills, experience, passion and knowledge with children, caterers, professional and home bakers
- Campaigning for: bread production that gives paramount importance to nourishment, flavour, digestibility and sustainability; support for local food systems, agricultural diversity and participatory plant breeding to enhance nutritional quality and local resilience
- Lobbying for Real Bread values to be supported by policies covering education, training, food labelling, nutritional guidelines, nutritional and agricultural research
Our working party
As with other Sustain projects, the work of the Real Bread Campaign is guided by a group of experts, which meets quarterly to advise the campaign project officer. The panel is drawn from Sustain's member organisations and others with relevant expertise and experience and headed by a trustee from the Sustain council.
You can read more about the structure of Sustain here.
Working party membership
Members and the organisations that they represent
(last updated November 2010)
Chair: Iain Loe (CAMRA)
Academy of Culinary Arts - Sara Jayne Stanes / Alexandra Sinclair
Bertinet Kitchen - Richard Bertinet
Bread Matters - Andrew Whitley
Campaign to Protect Rural England - Graeme Willis
Caroline Walker Trust - Dr Helen Crawley
Cinnamon Square - Paul Barker
Cotton's Craft Bakery - Graham Cotton
Demand Logic - Joe Short
Doves Farm - Clare Marriage
F3 Local Food Consultants /Wild Yeast bakery - Simon Michaels
Farmeco - David Rose
Gilchesters Organics- Andrew Wilkinson
Great Northumberland Bread Co - Matthew Rawlings
Handmade Bakery Dan / Johanna McTiernan
Hobbs House Bakery - Tom Herbert
Infinity Food bakery - Colm Tothill
Judges Bakery and School of Artisan Food - Emmanuel Hadjiandreou
Kings College - Professor Jonathan Brostoff
LandShare CIC - Amanda Cooper
Nicholas & Harris - Simon Staddon
Organic Research Centre - Professor Martin Wolfe
Oxford Bread Group - John Letts
QED London - Silvija Davidson
Real Food Festival - Phillip Lowery
Sharpham Park - Roger Saul / Leona McDonald
Shipton Mill - John Lister
Society for the Protection of Ancient Buildings - Simon Hudson
Sociolegal - Veronica Burke
Soil Association - Pamela Brunton / Emma Hockridge
Traditional Cornmillers Guild - Jonathan Cook / Nick Jones
Vintage Cook - Angie Greenham
Membership of the Real Bread Campaign working party is at the invitation of Sustain.
Our members
The majority of our members join as individuals. Click here for the results of our 2011 members' survey.
The following are just some of the companies and other organisations that are paying members of the Real Bread Campaign.
Last updated November 2010
NB - In the case of bakeries, membership of the Campaign does not necessarily denote that all of the products that they bake meet the Campaign's Real Bread criteria.
Artisan Bread School
Firm Start
The Moody Bakery
The Flour Station
Moores Bakery
Manna from Devon
Low Sizergh Barn Farm Shop
Wye Bakery
Overbury Farms
Unicorn Grocery
Mitchell Coxan Creative Communications LLP
Judges Bakery
Fifteen London
REDLAND VILLAGE BAKERY
Bakery Bits
Findhorn Bakery
The Loaf
SUNNYHOLME BAKERY
Rinkoff Bakery
The Impact Agency
Little Salkeld Watermill
Gilchesters organics
The Cake Shop, Woodbridge
Food for Thought
Yorkshire Organic Millers
Slow Food Oxon
edeli
Armstrong Brick Ovens
London Bread and Cake
Greenfield Bakers
Ludlow Food Centre Ltd
The Artisan Bakery
Claire's Handmade Cakes
bite
Victoria Bakery ltd
woods craft bakery
Harvie's
Gusto Deli
Pump Street Bakery
ALBION HOUSE BAKERY
BREADLINK
Not a member yet? Then sign up online now
Impartiality
The Real Bread Campaign is unbiased, championing any activity that is in line with, and questioning any that runs counter to, its aims of increasing the production and consumption of Real Bread in Britain. Inclusion in our Real Bread Finder is solely dependent on the product shown being what we define as Real Bread. Anyone resident in Britain may become a Campaign member, either as an individual or as a representative of a company or other organisation. Membership, listings on the Real Bread Finder, events calendar, companions or courses pages are all independent of each other.
In line with Sustain policy, the Real Bread Campaign accepts no advertising or sponsorship from profit making organisations in the food and farming sector. The only money accepted from such companies/organisations is the standard membership subscription fee in return for the standard benefits.
If a Campaign member chooses to display our logo, it signifies that they support the Campaign, not necessarily that the Campaign supports them. The Campaign does not operate a certification scheme and the use of our logo is not an assurance that Real Bread standards are being met.
