The Real Bread Campaign, part of Sustain: the alliance for better food and farming,
is funded by the Big Lottery's Local Food programme and the Sheepdrove Trust.
Here is an outline of our plans, hopes and needs for the second proof of the rise of Real Bread Campaign.
The Real Bread Campaign was launched in November 2008. From July 2009 to June 2013 is is carrying our work funded by The Big Lottery Fund’s Local Food programme, Sheepdrove Trust, membership fees, publication sales and public donations.
This page is an overview of
The key new project for which we are now seeking funding is:
Helping people facing social exclusion to take advantage of the employment, therapeutic, and social opportunities that making Real Bread by hand offers.
As well as giving people access to an all-natural and genuinely fresh, healthy staple food that represents true value for money, baking Real Bread can also offer opportunities for employment, therapy, social interaction and a sense of independence and self-worth.
The inclusive nature of the Campaign means that the network and the legacy of materials we create will be suitable for a wide range of people. The intended main beneficiaries of our work, however, are people facing social exclusion. As such, primarily we will be working with organisations that support people who are:
What is missing, and we will offer, is training and guidance to help charities, not-for-profit groups, social enterprises and other organisations to include Real Bread making in their work with people facing social exclusion.
The Campaign will also facilitate a mutually-supportive national network to help bring together organisations that work with people facing social exclusion, their beneficiaries and bakers as a larger, national community.
We will collect examples of good practice and evidence of benefits from Real Bread making from our collaborators and promote this information to encourage more organisations to incorporate this activity into their work.
So far we have consulted people from the following organisations that use Real Bread making (or cooking or other crafts with which parallels can be drawn) in their own work with groups of people facing social exclusion:
All agreed that there is a need for our proposed work, and that it will be of use to them and their beneficiaries. They are also keen to collaborate with us on this initiative.
Securing funding will allow also us to collaborate with a larger number of organisations that use Real Bread making in their work.
We continue to seek more potential collaborators, for example NHS Trusts and occupational therapists. If your social enterprise or other organisation already helps people facing social exclusion to take advantage of the benefits of Real Bread making, or is planning to do so, please drop us a line: realbread [at] sustainweb.org
You can download the PDF of the more detailed current plan for our proposed main work from July 2013-June 2016 here.
Do you run bread making sessions (either for the therapeutic value, opportunity for social interaction or employment skills offered by baking) with people facing any of the challenges listed above?
Alternatively, do you arrange other activities with which parallels with bread making can be drawn, such as other cooking and craft activities?
If so, would you be willing and able to help us ask the people you've helped through this work a few questions and collect their comments and suggestions?
The plan above is just a starting point and we need the involve the people who will benefit from our work to ensure that the project:
1) Responds to a genuine need
2) Meets a demand from the people and organisations with which we'd like to work
3) Will be of benefit the people we want to help
If you think you might be able to help, please email us: realbread [at] sustainweb.org
These are some key areas of our current work we would like to continue in order to build upon our successes to date. Again we are currently exploring funding opportunities and the work we are able to do will rely heavily upon the funding we are able to secure.
Supporting the rise Real Bread in our local communities.
People planning and running Community Supported Bakeries, home-based microbakeries and other small, independent local Real Bread enterprises.
To help us to achieve all of our aims and objectives, old a new, we will continue to:
The Campaign would like to hear from other organisations which share our values and would like to work with us on any of the initiatives outlined above. In particular, we would like to hear from:
The Campaign has an excellent track record of meeting and exceeding its aims and objectives.
Here are just some of the highlights of what we’d achieved by July 2012, with notes on our progress towards reaching our July 2013 targets:
As with most Sustain projects, the Real Bread Campaign is mainly looking towards charitable trusts and foundations for funding. If you know of a particular fund that is open to applications from projects with aims and beneficiaries in line with those above, please get in touch.
Membership, publications and donations
We continue to build our network of paying members, produce publications and seek donations with the ultimate aim of the Campaign being self-financing.
Other sources of income
We are always open to suggestions of other sources of income and offers of help to secure these.
NB In line with Sustain policy, the Campaign is careful not to take money from organisations that might compromise, or appear to compromise, our integrity and aims. As such, we are unable to approach profit-making organisations in the food and agriculture industry (e.g. millers or other food manufacturers) for sponsorship or large donations. We are, however, able to accept money from individuals, trusts and commercial organisations outside the food and agriculture sectors.
Here are some of the things that will really help to ensure the future of the Real Bread Campaign:
If there's a way that you think you can help us to continue our work beyond June 2013, please drop us a line realbread [at] sustainweb.org