Real Bread For All
16pp - 2023 | 512Kb
Real Bread For All
16pp - 2023 | 512Kb
Real Bread For All has been written by the Real Bread Campaign to help and encourage small, independent bakeries explore ways of bridging the gap between what it costs them to produce and retail Real Bread, and what people in their communities on tighter budgets can afford.
Everyone in the UK should be able to afford Real Bread but for a growing number of people this simply is not realistic. At the same time, many Real Bread bakers are struggling to earn an honest crust without increasing their prices.
The free guide is informed by examples from bakeries that have addressed the challenges of offering Real Bread at a lower price in ways that don’t undermine its true value and at a time that’s increasingly tough on their site of the counter as well.
What’s inside
Key issue that the guide are:
The guide also includes notes on public catering. This represents a huge opportunity to put Real Bread on the subsidised plates of around a quarter of the population, including school pupils, hospital patients, prisoners, students, care home residents and service personnel.
As well as reaching out to small Real Bread bakeries, the Campaign is calling on larger companies that benefit from greater economy of scale to remove all additives from at least some of their products, which would give hundreds of thousands, perhaps millions, more people the chance to choose Real Bread.
Contents
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
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