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News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas
Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023
News: Real Bread Campaign reaction to Australian 'freshly baked' ruling
Consumer rights victory in Australia sets shining example for other countries to follow
Real Bread Campaign | Friday 10 April 2015
News: Aldi apologises for Real Bread Week hijack
Supermarket claims it was ‘not aware of the Real Bread Campaign’s pivotal role’.
Real Bread Campaign | Monday 4 March 2024
News: Artificial fertiliser biggest contributor to industrial loaf’s carbon footprint
University of Sheffield researchers have calculated that ammonium nitrate fertiliser accounts for 43% of the greenhouse gas emissions produced during the manufacture of a supermarket loaf ‘dwarfing all other processes in the supply chain.’
Real Bread Campaign | Wednesday 3 May 2017
News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
News: Buy local!
We all need to support local food businesses now, as lockdown lifts and beyond.
Real Bread Campaign | Thursday 9 April 2020
News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
News: Call on your MP to urge for better loaf labelling laws
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Real Bread Campaign | Tuesday 26 June 2018
News: New look True Loaf out now
The latest issue of the Real Bread Campaign supporters’ magazine has had a makeover but still includes the same mix of features, prize giveaway and even a free poster.
Real Bread Campaign | Thursday 11 October 2018
