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News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: Are supermarket bloomers pants?
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Real Bread Campaign | Saturday 27 March 2010
News: Supermarket Real Bread
Additive-free factory loaves launched.
Real Bread Campaign | Monday 1 April 2024
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: Supermarket sourfaux slammed
The Real Bread Campaign has exposed more than 20 examples of what it calls sourfaux, typically being sold at premium prices.
Real Bread Campaign | Saturday 27 August 2022
News: Bleached bread coming to a supermarket near you?
Defra declines to rule out revocation of protection from currently banned substances.
Real Bread Campaign | Wednesday 25 January 2023
News: New study reveals Brits want more natural loaves
Researchers find majority want fewer additives in supermarket loaf products.
Real Bread Campaign | Wednesday 25 May 2022
News: Bakeries: Groceries Code Adjudicator survey
Tell the GCA about your experience of supplying a supermarket.
Real Bread Campaign | Tuesday 18 January 2022
News: Help us expose The (not so)Great British Fake Off
Send us examples of misleading supermarket bakery claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
