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News: Help us expose The (not so)Great British Fake Off
Send us examples of misleading supermarket bakery claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
Article: Having a field day
Julie Oxley believes it’s important for all children to understand where their food comes from and how to make healthy, nutritious food for themselves.
Real Bread Campaign | Wednesday 10 April 2024
News: Supermarket Real Bread
Additive-free factory loaves launched.
Real Bread Campaign | Monday 1 April 2024
Blog: Creating chances to choose Real Bread
Campaign coordinator Chris Young on tackling challenges to availability, accessibility and affordability.
Real Bread Campaign | Wednesday 20 March 2024
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
News: Aldi apologises for Real Bread Week hijack
Supermarket claims it was ‘not aware of the Real Bread Campaign’s pivotal role’.
Real Bread Campaign | Monday 4 March 2024
News: Real Bread Week review
Celebrating a decade and a half of doughy delight.
Real Bread Campaign | Thursday 29 February 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
Page: Bread machines
Making Real Bread accessible to more people.
Real Bread Campaign
