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News: New study reveals Brits want more natural loaves
Researchers find majority want fewer additives in supermarket loaf products.
Real Bread Campaign | Wednesday 25 May 2022
News: Bakeries: Groceries Code Adjudicator survey
Tell the GCA about your experience of supplying a supermarket.
Real Bread Campaign | Tuesday 18 January 2022
News: Help us expose The (not so)Great British Fake Off
Send us examples of misleading supermarket bakery claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
News: Sainsbury’s forced to re-label 50% white loaf
Trading standards advises supermarket to drop the word 'wholemeal'.
Real Bread Campaign | Monday 30 October 2023
News: Sourfaux down under
Oz researchers find most supermarket ‘sourdough’ made with additives and commercial yeast and question marketing claims.
Real Bread Campaign | Thursday 1 June 2023
News: Lidl ‘sourdough rye’ rebrand
Real Bread Campaign complaint leads to supermarket renaming the mainly wheat sourfaux product.
Real Bread Campaign | Monday 4 December 2023
News: NHS: Sourdough is ‘tummy friendly bread’
According to The NHS, ‘some people with wheat sensitivity have no problems when they eat […] sourdough bread […] or any bread from a specialist bakery, rather than a supermarket.’
Real Bread Campaign | Tuesday 7 August 2018
News: Wholemeal law breakers?
Real Bread Campaign finds ‘fortified’ flour in products sold as wholemeal by six of the UK’s ten largest supermarket chains.
Real Bread Campaign | Thursday 6 July 2023
