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News: Tesco baked from scratch claim misleading says ASA
Real Bread Campaign complaint upheld by the Advertising Standards Authority.
Real Bread Campaign | Wednesday 21 July 2010
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017
Article: Loaf values
Glenn Bowen argues that if we devalue bread it becomes something that is there merely to hold your sandwich together. Conversely, if we idolise bread we are in danger of making it a cult that no-one wants to join.
Real Bread Campaign | Friday 4 February 2022
News: FSA backs Real Bread Campaign labelling call
A decade after the Campaign began lobbying the UK government to make full ingredient labelling mandatory for all loaves and sandwiches, the Food Standards Agency has advised ministers that this should be introduced for all food pre-packed for direct sale.
Real Bread Campaign | Tuesday 14 May 2019
News: Sourdough September For All
Local communities crumb together for the (bread) tin anniversary.
Real Bread Campaign | Thursday 1 September 2022
Page: Background to the campaign
This article was written by Campaign co-founder Andrew Whitley of Bread Matters in the run up to our launch in November 2008.
Real Bread Campaign
Article: (For)get Real!
Pauline Beaumont ponders how best to go about reclaiming the noble name bread from industrial loaf fabricators.
Real Bread Campaign | Wednesday 20 November 2019
News: Closer to a wholegrain of truth?
Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018
Article: I didn't know work could be such fun
In 2012 Mark Webb went back to the classroom for their Real Bread Day.
Real Bread Campaign | Monday 15 March 2021
News: Real Bread bakers' letter to the PM
Letter emailed to the UK Prime Minister on 25 March 2020
Real Bread Campaign | Wednesday 25 March 2020
