Search results ordered by relevance. Order by date.
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
News: New call for wholemeal law clarity
Hull trading standards echoes the Real Bread Campaign’s call to Government.
Real Bread Campaign | Friday 26 May 2023
News: Government commits to Honest Crust Act review
Replying to the Real Bread Campaign, the Secretary of State for Environment, Food and Rural Affairs has stated Defra’s commitment to reviewing loaf labelling and marketing laws.
Real Bread Campaign | Wednesday 21 November 2018
News: Sourdough code of (mal)practice?
The Real Bread Campaign believes that a document sent to Defra is a cheats’ charter that attempts to legitimise abusing people’s growing love of sourdough by hijacking the word.
Real Bread Campaign | Wednesday 27 November 2019
News: Mother superior
A week today sees the start of the fourth annual #SourdoughSeptember, when fermentalists of the world unite to help everyone discover that life’s sweeter with sourdough!
Real Bread Campaign | Thursday 25 August 2016
News: It’s #SourdoughSeptember!
Fomented (and fermented) by the Real Bread Campaign, #SourdoughSeptember is the international celebration of genuine sourdough, encouraging people to buy it from small, independent Real Bread bakeries, or make it at home.
Real Bread Campaign | Friday 1 September 2017
News: ASA ruling shows Iceland ‘finest ingredients’ loaf claim is meaningless
Responding to a complaint by the Real Bread Campaign, the Advertising Standards Authority (ASA) has given the opinion that the frozen food chain’s ‘crafted using only the finest ingredients’ advertising claim for additive-laden loaves is not misleading ‘because “finest” had no defined meaning’.
Real Bread Campaign | Wednesday 13 December 2017
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: On your marks…
When out and about on your weekly food hunt, keep your eyes peeled for The Real Bread Loaf Mark.
Real Bread Campaign | Tuesday 23 February 2021
News: Look for The Sourdough Loaf Mark!
For shoppers seeking genuine sourdough bread.
Real Bread Campaign | Wednesday 1 September 2021
