News / Real Bread Campaign

On your marks…

When out and about on your weekly food hunt, keep your eyes peeled for The Real Bread Loaf Mark.

The Sourdough Loaf Mark on a Peter's Yard box. Photo: Chris Young / CC-BY-SA 4.0

The Sourdough Loaf Mark on a Peter's Yard box. Photo: Chris Young / CC-BY-SA 4.0

The Real Bread Campaign scheme helps loaf mongers give customers an at-a-glance assurance from a bakery that a loaf is made without so-called processing aids or other additives of any kind. The companion Sourdough Loaf Mark denotes that the Real Bread in question was leavened only using a sourdough starter – handy for people who avoid sourfaux.

The bakeries

Since The Loaf Mark was launched in September 2011, hundreds of bakeries around the world have signed up to the scheme. Of the current users, the majority are neighbourhood bakeries in Britain, though they include one in India and another in New Zealand. Peter’s Yard crispbreads are available across the nation, while the first beer to carry The Loaf Mark will be launched this Thursday…

At the start of Real Bread Week (20-28 February 2021) currently registered Loaf Mark users are:

Bakery Town County  
Amazing-Grains  Milton Keynes  Buckinghamshire
Anna's Kitchen Brighton East Sussex
Anthony Mark Long Auckland New Zealand
Badger Bakery Woking Surrey
Baker Lou Stockport Cheshire
Bakerman Darlington Co Durham
Bear Bread Bakery & Kitchen Colyton Devon
Beck Hill Bakery  Tealby Lincolnshire
Billowing Loaf Gloucester Gloucestershire
Blackbirds Microbakery Birmingham West Midlands
Bobs Bread Bakery North Walsham Norfolk
Borderlands Bakehouse Southampton Hampshire
Bread and Roses Alnwick Northumberland
Britain Loves Baking   UK wide
Brookfarm Bakery Brockweir Gloucestershire
Chalk Hills Bakery Horley Surrey
Charlton Bakehouse Charlton London
Companions Bakery Bedford Bedfordshire
Crust and Crumb 77 Brighouse West Yorkshire
Doorstep Baker Bewdley Worcestershire
E5 Bakehouse Hackney London
Eat Your Crusts Pershore Worcestershire
Ed Baker Greenwich London
Emma's Bread Exeter Devon
Evendine Sourdough Bakery Malvern Worcestershire
Eviedale Bakehouse  Evie Orkney
FAB Bakery Newcastle Upon Tyne Tyne and Wear
Flour + Joy New Paltz New York
Flour and Soul Bakery   Manchester
Forest Bakehouse Long Hope Gloucestershire
Hobbs House Bakery Various Gloucestershire
Hunnypot Elford Staffordshire
Kbroffee West Wickham Cambridgeshire
Kennington Bakery Kennington London
Kipton Baker Kettering Northamptonshire
Knead Bakehouse Witney Oxfordshire
Knead Good Bread Woodhouse Eaves Leicestershire
Lekito Guildford Surrey
Loaf Affair   London
London Road Craft Bakery Kettering Northamptonshire
Lucy's Loaves Twickenham Middlesex
Mark's Cotswold Bakery Chipping Norton Oxfordshire
Martins Bakery Various Manchester
Maya Weybridge Surrey
M's Bakery Bournemouth Dorset
My Loaf   Cardiff
Natural Bread Oxford Oxfordshire
Off The Rails Glaisdale North Yorkshire
One Mile Bakery Exeter Exeter Devon
Orkney Sourdough Kirkwall Orkney
Peters Yard   UK wide
Pure Brot Kihim Maharahstra
R+R Bakery Blackburn Lancashire
Riverside Sourdough   Cardiff
Ross Bakery Ballasalla Isle of Man
Scarpello Derry/Londonderry County Donegal 
Sour Haus Worcester Worcestershire
Sourdough Sophia Crouch End London
South By West / Doorstep Breads Worthing West Sussex
South Downs Sourdough Alresford Hampshire
Sugardough Hove East Sussex
Tensheds Bakehouse Hedingham Essex
The Bakehouse & Findhorn Bakery Findhorn Moray
The Bakery by Knife & Fork Deddington Oxfordshire
The Cambridge Oven Cambridge Cambridgeshire
The Celtic Bakers   London
The Earth's Crust Bakery Castle Douglas Dumfries and Galloway
The Kitchen Front CIC Harpenden Hertfordshire
Tides Kitchen Newport Pembrokeshire
Wee Boulangerie Edinburgh Edinburgh
West Street Bakehouse Comberton Cambridgeshire
Wild Baker Ewelme Oxfordshire
Wildside Bread Edinburgh Midlothian
Withies Delicatessen Stoke St. Gregory Somerset


These are just a fraction of more than 1000 bakeries that have listed places to buy their additive-free loaves on the Real Bread Map.

Shoppers: Discover places to buy additive-free loaves

Bakery owners: Read more and sign up to the scheme

How the scheme works

Rather than being an accreditation or certification, with the costs associated with inspections, testing and other necessary processes, The Loaf Mark scheme simply requires users to sign an annual usage agreement and pay a nominal admin fee. This makes it accessible to even the smallest of microbakeries. The sliding payment scale recognises the marketing value to businesses and the ability of larger ones to make an extra contribution towards the charity Sustain being able to continue its work championing Real Bread and the people behind its rise.

As part of its proposed Honest Crust Act, the Real Bread Campaign continues to lobby for the display of full ingredient listings to be made mandatory for all loaves. In the meantime, the Campaign urges all loaf makers and retailers to do so voluntarily, whether or not legislation in their part of the world requires them to.

Published 23 Feb 2021

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

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