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News: Supermarket sourfaux in the news

The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | 2 Oct 2018

News: Say not to sourfaux

Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
Real Bread Campaign | 15 Sep 2015

News: Big brand sourfaux exposed

Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | 28 May 2019

News: Britain’s Best Loaf awards say no to sourfaux

Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
Real Bread Campaign | 29 Jan 2019

News: Watchdog sleeps through sourfaux ads

The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
Real Bread Campaign | 3 Dec 2019

News: Sourfaux: An open letter to British Baker’s editor and Britain’s Best Loaf organisers

Comment on the awards' ‘sourdough’ and ‘traditional sourdough’ categories.
Real Bread Campaign | 10 Jan 2019

News: Carr’s won’t say no to sourfaux

Real Bread Campaign challenges flour mill’s packet mix marketing.
Real Bread Campaign | 15 Oct 2021

News: Sourdough: Until there’s a law there’s The Loaf Mark

Bakeries sign up in support of shoppers shunning sourfaux
Real Bread Campaign | 8 Sep 2020

News: Wholemeal sourdough named Britain’s Best Loaf

A loaf created by Real Bread Campaign supporter Lee Smith’s Poppyseed Bakery has taken the crown in the annual baking competition.
Real Bread Campaign | 8 Apr 2019

News: Save Our Sourdough

YOU can help our charity to protect people from being misled.
Real Bread Campaign | 2 Dec 2019

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