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News: Supermarket sourfaux slammed
The Real Bread Campaign has exposed more than 20 examples of what it calls sourfaux, typically being sold at premium prices.
Real Bread Campaign | Saturday 27 August 2022
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: VOTE sourfaux!
Say ‘yes’ in Cambridge Dictionary and Guardian polls.
Real Bread Campaign | Tuesday 13 December 2022
News: Sourfaux down under
Oz researchers find most supermarket ‘sourdough’ made with additives and commercial yeast and question marketing claims.
Real Bread Campaign | Thursday 1 June 2023
News: Shop The Sourfaux Suspects!
Check, snap and post on social media.
Real Bread Campaign | Tuesday 20 September 2022
News: Say not to sourfaux
Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
Real Bread Campaign | Tuesday 15 September 2015
News: September said no to sourfaux
People in more than 50 countries join the 10th anniversary sourdough celebrations
Real Bread Campaign | Monday 10 October 2022
News: Big Baker says no to sourfaux
Real Bread Campaign claims a small Sourdough September victory.
Real Bread Campaign | Wednesday 6 September 2023
News: Big brand sourfaux exposed
Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | Tuesday 28 May 2019
News: Britain’s Best Loaf awards say no to sourfaux
Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
Real Bread Campaign | Tuesday 29 January 2019
