The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
2 Oct 2018
Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
15 Sep 2015
Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
29 Jan 2019
Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
28 May 2019
The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
3 Dec 2019
Real Bread Campaign challenges flour mill’s packet mix marketing.
15 Oct 2021
Comment on the awards' ‘sourdough’ and ‘traditional sourdough’ categories.
10 Jan 2019
Bakeries sign up in support of shoppers shunning sourfaux
8 Sep 2020
A loaf created by Real Bread Campaign supporter Lee Smith’s Poppyseed Bakery has taken the crown in the annual baking competition.
8 Apr 2019
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2 Dec 2019