News Real Bread Campaign

Look for The Sourdough Loaf Mark!

For shoppers seeking genuine sourdough bread.

While the Real Bread Campaign continues to lobby for an Honest Crust Act (which would include a legal definition of bread, and require full ingredient labelling of every loaf) shoppers should look for The Loaf Mark.

The Sourdough Loaf Mark

Created in September 2011 by the Campaign to help bakers give people their at-a-glance assurance that a loaf is additive-free, The Real Bread Loaf Mark’s more recent companion is The Sourdough Loaf Mark. This lets a shopper know that a Real Bread is genuine sourdough - leavened only using a sourdough starter culture, with no added baker’s yeast or other raising agent. Say no to sourfaux!

Where to find genuine sourdough and other Real Bread

More than 1000 bakeries that have posted details on the Real Bread Map of where people can buy their additive-free loaves, buns, flatbreads, pastries and more.

Of these, around 100 are currently signed up to The Real Bread Loaf Mark scheme, enabling them to also use The Sourdough Loaf Mark as applicable:


Bakery Location County  
Heritage Bakehouse Benderloch Argyll and Bute
Companions Bakery Bedford Bedfordshire
Jo's Loaves Luton Bedfordshire
The Uprise Bakery   Bristol
Amazing-Grains  Milton Keynes  Buckinghamshire
Rex Bakery Little Chalfont Buckinghamshire
Woodstocks Artisan Bakery Milton Keynes Buckinghamshire
Pagnol Boulanger Los Angeles California
Dawg House Bakery Cupertino  California, USA
The Cambridge Oven Cambridge Cambridgeshire
West Street Bakehouse Comberton Cambridgeshire
Riverside Sourdough   Cardiff
Anuna Craft Bakery  Llandysul Ceredigion
Baker Lou Stockport Cheshire
Dough Drop Sale Cheshire
Scarpello Derry/Londonderry County Donegal 
Inbread Bakery Carlisle Cumbria
The Loaf Matlock Derbyshire
Bear Bread Bakery & Kitchen Colyton Devon
Emma's Bread Exeter Devon
Joe's Bread Dorchester Dorchester Dorset
M's Bakery Bournemouth Dorset
Winfrith Bakery Winfrith Newburgh Dorset
The Earth's Crust Bakery Castle Douglas Dumfries and Galloway
Wee Boulangerie Edinburgh Edinburgh
Tensheds Bakehouse Hedingham Essex
Sweet Jane Bakehouse   Glasgow
Billowing Loaf Gloucester Gloucestershire
Brook Farm Bakery Brockweir Gloucestershire
Forest Bakehouse Long Hope Gloucestershire
Hobbs House Bakery   Gloucestershire
Lo.So.Do Radcliffe Greater Manchester
South Downs Sourdough Alresford Hampshire
Leavened Stevenage Hertfordshire
The Kitchen Front CIC Harpenden Hertfordshire
The Bread Lab Carbost Isle of Skye
Amazing Grace Bakery Gravesend Kent
Artisan Bread Organic ABO Whitstable Kent
Real Bread Korea   Korea
All You Knead Darwen Lancashire
Breadcrumb Baking Oldham Lancashire
Fox Bakehouse Burnley Lancashire
Barkby Bakehouse Leicester Leicestershire
Knead Good Bread Woodhouse Eaves Leicestershire
Beck Hill Bakery Tealby Lincolnshire
Greenfield Bakers (LLP) Friskney Lincolnshire
Ingreedilous Stickney Lincolnshire
Breadsmith London   London
Charlton Bakehouse Charlton London
E5 Bakehouse Hackney London
Ed Baker   London
Hackney Bread Kitchen   London
Loaf Affair   London
Ma Baker Fulham London
The Celtic Bakers   London
The Little Artisan Bakery   London
Flour and Soul Bakery   Manchester
Martins Bakery   Manchester
Starlight Bakery Manchester   Manchester
Lucy's Loaves Twickenham Middlesex
Wildside Bread Edinburgh Midlothian
Holly's Aberlour Moray
Peters Yard UK National
Flour + Joy New Paltz New York
Mad Hatter Bakery Auckland New Zealand
Bobs Bread Bakery North Walsham Norfolk
Elsing Bakehouse Dereham Norfolk
Off The Rails Glaisdale North Yorkshire
Secret Bakery Harrogate  Harrogate North Yorkshire
Stark Farm Bakery Tollerton North Yorkshire
London Road Craft Bakery Kettering Northamptonshire
Sunset Bakehouse Northampton Northamptonshire
Black Island Bakery Waterloo Ontario, Canada
Eviedale Bakehouse  Evie Orkney
Orkney Sourdough Kirkwall Orkney
Knead Bakehouse Witney Oxfordshire
Mark's Cotswold Bakery Chipping Norton Oxfordshire
Natural Bread Oxford Oxfordshire
The Bakery by Knife & Fork Deddington Oxfordshire
Wild Baker Ewelme Oxfordshire
Claire's Kitchen Taunton Somerset
Withies Delicatessen Stoke St. Gregory Somerset
Stone Shed Bread Willaston South Australia
Two Magpies Bakery  Southwold Suffolk
Badger Bakery Woking Surrey
Bake88 Epsom Surrey
Crumbs Brewing Reigate Surrey
Lekito Guildford Surrey
Ruth's Little Kitchen Betchworth Surrey
Blackbirds Microbakery Birmingham West Midlands
Ethical Baker Solihull West Midlands
Katherine's Sourdough Stourbridge West Midlands
Crow's Rest Bakehouse Wakefield West Yorkshire
Crust and Crumb 77 Brighouse West Yorkshire
Mill Kitchen Farsley West Yorkshire
Beacon View Bakehouse Malvern Worcestershire
Doorstep Baker Bewdley Worcestershire
Eat Your Crusts Pershore Worcestershire
Evendine Sourdough Bakery Malvern Worcestershire
Sour Haus Worcester Worcestershire


How it works

A baker signs an annual usage agreement that they will only use The Real Bread Loaf Mark to promote/market products that are what the Campaign defines as Real Bread. The agreement limits the use of The Sourdough Loaf Mark to Real Bread leavened only using a live sourdough starter culture.

See also

Nod Torth Bara Go Iawn yn Gymraeg

Published Wednesday 1 September 2021

Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.

Latest related news

Support our charity

Your donation will help support the spread of baking skills and access to real bread.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

© Sustain 2024
Registered charity (no. 1018643)
Data privacy & cookies