Search results ordered by date. Order by relevance.
News: Not all loaves are created equal
Our letter to The Guardian.
Real Bread Campaign | Wednesday 13 March 2024
News: Ad watchdog’s bloomer?
ASA allows Hovis' rustic, authentic, traditional, artisanal-inspired and no artificial preservatives claims.
Real Bread Campaign | Wednesday 28 February 2024
News: Costco sourfaux
Trading standards investigates the multi-billion dollar global retailer’s UK division.
Real Bread Campaign | Wednesday 14 February 2024
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Co-op 'freshly prepared' sourfaux marketing concerns
Real Bread Campaign calls for investigation.
Real Bread Campaign | Wednesday 31 January 2024
News: Real Bread unwrapped 2023
A review of the high (and low) lights of the Campaign’s 15th anniversary year.
Real Bread Campaign | Wednesday 27 December 2023
News: No date for updated and improved bread standards
Defra still unwilling or unable to say when anything will change.
Real Bread Campaign | Tuesday 12 December 2023
News: Lidl ‘sourdough rye’ rebrand
Real Bread Campaign complaint leads to supermarket renaming the mainly wheat sourfaux product.
Real Bread Campaign | Monday 4 December 2023
News: Sourdough sense check
Real Bread Campaign letter published by The Observer.
Real Bread Campaign | Sunday 19 November 2023
News: Wholegrain definition kicked into the long grass
Real Bread Campaign secures encouragement from Defra but no commitment.
Real Bread Campaign | Wednesday 8 November 2023
