The Real Bread Campaign believes that a document sent to Defra is a cheats’ charter that attempts to legitimise abusing people’s growing love of sourdough by hijacking the word.
A group of five trade bodies* has presented Defra with a ‘UK Baking Industry Code of Practice for the Labelling of Sourdough Bread and Rolls’. The group says that it aims to: ‘clarify the term and prevent misinformation when it is applied to products in the UK bakery market’.
Instead, the proposed code includes three different uses of the word sourdough, and ‘where space and skills are lacking’ would permit the use of so-called processing aids (which would not appear in ingredient lists), other additives, baker's yeast and other leavening agents ‘that help to simplify the process.’ None of these is used in making genuine sourdough bread.
The Real Bread Campaign has written to Defra, urging the department to reject the proposed code, about which shoppers, consumer organisations and the majority of Britain’s genuine sourdough bakers were not consulted.
To help enable shoppers to make better-informed buying choices, and to create a more level playing field for all bakeries, since 2009 the Real Bread Campaign has been lobbying for an Honest Crust Act. This improved legislation would include a clear, legal definition of sourdough bread as made without any additives and leavened only by a live sourdough starter culture.
The Real Bread Campaign now renews its call to bakeries, industrial loaf manufacturers and other organisations to unite in support of its call for this much-needed improvement in loaf labelling law.
*ABIM (The Association of Baking Ingredients Manufacturers), The British Sandwich and Food To Go Association, Craft Bakers’ Association, Federation of Bakers, and PAPA (Pizza, Pasta and Italian Food Association)
Real Bread Campaign coordinator Chris Young said: “We believe that the industrial loaf fabricators’ proposed code undermines the integrity of the word sourdough with muddled meanings that would make things more, not less, confusing for shoppers. Its adoption would create a sourfaux free-for-all, which would also have a negative impact on Real Bread bakeries of all sizes that bake genuine sourdough.”
Sourdough isn’t a brand, fashion, fad or bandwagon to be jumped upon: It’s the oldest way of leavening dough.
When crafted skillfully, sourdough bread is aromatic, delicious and - importantly - there is a growing body of evidence suggesting that it might offer a number of nutritional and other health benefits. These can only be brought about through long fermentation of dough by a live sourdough starter culture of yeasts and lactic acid bacteria that occur naturally on the surface of grains and therefore in flour.
Fundamentally, for whatever reasons people need or choose to seek out, or avoid, a particular ingredient or additive, this should be protected by law. People are legally protected from the misuse of descriptors including wholemeal, organic, high fibre, low salt and low sugar; while the potentially-confusing word wheatmeal was banned altogether. The Campaign believes that people should be given similar protection from misuse of bread/bakery descriptors including wholegrain, freshly-baked, sourdough and artisan.
Even though the proposed code of practice states: ‘A unique opportunity exists for the [baking] industry itself to agree on terms and definitions that are mutually beneficial to producers and consumers alike…’ the authors rejected any input from the Real Bread Campaign.
This was despite the proposed code’s authors knowing that many (perhaps the majority of) bakeries crafting genuine sourdough bread in the UK, some for decades, are in the Real Bread Campaign’s network of supporters and friends.
Chris Young said: “We work with hundreds of bakeries that create more jobs per loaf through crafting genuine sourdough and other Real Bread to nourish people in their local communities. Industrial loaf manufacturers came late to the sourdough game and are now attempting to bully their way in as if they own it. Sidelining the true custodians of the ancient craft, trying to rewrite the rules to suit their own commercial needs, and cashing in with fundamentally different products is just wrong.”
In November 2018, the Real Bread Campaign secured a commitment from Defra that it would review the use of the term sourdough, and other loaf labelling and marketing legislation, after Britain leaves the EU.
In order to help hold the next government to the promise, and to continue the fight to #SaveOurSourdough, the Real Bread Campaign encourages everyone to:
Real Bread Campaign
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect...
Throwing the spotlight on the amazing businesses and initiatives that help people who have...
YOU can help our charity to protect people from being misled.
We three things...
Crumbs of news from the world of Real Bread.
Your donation will help support the spread of baking skills and access to real bread.
The main UK political parties have all now published their manifestos and the Sustain team has...
Sustain's new report published as fast food giants McDonalds and KFC are eyeing up 800 new UK...
In a survey commissioned by Sustain member Eating Better 63% of 11-18 year olds said the...
Sustain member PAN UK ranks the top ten UK supermarket and finds they all failing to reduce...
Sustain member Feedback launch the Gleaning Handbook, a resource to help communities rescue food...
The Green House
244-254 Cambridge Heath Road
London E2 9DA
Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.