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News: Sourdough September 2021
A lockdown love for life because life’s sweeter with sourdough!
Real Bread Campaign | Wednesday 1 September 2021
News: Honest Crust Act: March 2023 update
Defra responds to wholemeal, wholegrain, sourdough and artisan bread labelling proposals.
Real Bread Campaign | Wednesday 22 March 2023
News: Sourdough September boosts bakers worldwide
Bread makers around the globe benefit from the Real Bread Campaign initiative.
Real Bread Campaign | Tuesday 12 October 2021
News: Dough Monsters descend on Sourdough September
Start(er) ‘em young!
Real Bread Campaign | Friday 1 September 2023
News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Bread consultation ‘abandons bakers and insults shoppers’
Real Bread Campaign reacts in anger and dismay.
Real Bread Campaign | Thursday 1 September 2022
News: Sourdough September is only weeks away: Get involved!
2017 marks the international celebration of sourdough’s fifth anniversary, and the Real Bread Campaign needs YOUR help to make it another success!
Real Bread Campaign | Wednesday 5 July 2017
News: NHS: Sourdough is ‘tummy friendly bread’
According to The NHS, ‘some people with wheat sensitivity have no problems when they eat […] sourdough bread […] or any bread from a specialist bakery, rather than a supermarket.’
Real Bread Campaign | Tuesday 7 August 2018
News: The Loaf Mark scheme simplified
We’ve made application and renewal quicker and easier!
Real Bread Campaign | Friday 19 May 2023
News: Real Bread Campaign disappointed at ASA sourdough shambles
On 3 February 2016, the Advertising Standards Authority (ASA) ruled that a series of advertisements for ‘sourdough’ toasties were not misleading, despite the product being made with added yeast.
Real Bread Campaign | Wednesday 3 February 2016
