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News: Supermarket sourfaux slammed
The Real Bread Campaign has exposed more than 20 examples of what it calls sourfaux, typically being sold at premium prices.
Real Bread Campaign | Saturday 27 August 2022
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: VOTE sourfaux!
Say ‘yes’ in Cambridge Dictionary and Guardian polls.
Real Bread Campaign | Tuesday 13 December 2022
News: Sourfaux down under
Oz researchers find most supermarket ‘sourdough’ made with additives and commercial yeast and question marketing claims.
Real Bread Campaign | Thursday 1 June 2023
Blog: Sourfaux September?
In the month that the Real Bread Campaign is helping to share the delicious delights of genuine sourdough, and champion the people who make it, Campaign coordinator Chris Young questions the way some industrial loaf fabricators are using the term.
Real Bread Campaign | Thursday 20 September 2018
News: Shop The Sourfaux Suspects!
Check, snap and post on social media.
Real Bread Campaign | Tuesday 20 September 2022
News: Say not to sourfaux
Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
Real Bread Campaign | Tuesday 15 September 2015
Blog: Sourfaux codified
Real Bread Campaign coordinator Chris Young reacts to the publication of a document that seeks to undermine the fundamental difference behind sourdough bread.
Real Bread Campaign | Tuesday 31 January 2023
News: September said no to sourfaux
People in more than 50 countries join the 10th anniversary sourdough celebrations
Real Bread Campaign | Monday 10 October 2022
News: Big Baker says no to sourfaux
Real Bread Campaign claims a small Sourdough September victory.
Real Bread Campaign | Wednesday 6 September 2023
