Many local magazines, radio stations and newsletters are keen to promote local community projects, and you can often generate free publicity for your food co-op by submitting news and stories to them.
You will want to find an interesting angle, for example:
- A food competition or cookery demonstration
- Involvement of a local school
- A visit from an MP or local councilor
- Milestones, for example the project launch or celebrating the co-op’s birthday
- Project changes, for example that the food co-op has started to accept healthy start vouchers to help low-income families buy good food
Another powerful tool to help spread the word about your food co-op is social media. Twitter, Instagram and Facebook can be brilliant (and free!) platforms for you to not only reach new customers, but also engage with existing customers and encourage them to share their shop with others. It can be useful for running competitions as well as to communicate news and events.