Many food co-ops organise high profile launch events and also promote themselves at other local community events on an on-going basis.
Before committing to a big launch event you need to think about how many people you want to attract - and how much money you have! You could start small, with just a few friends or a local school or community group, but you should keep your target customers in mind and think about how they will find out about the event.
You may have the most success at community events or ‘fun days’ such as school fairs, food festivals or sustainability events such as a Soupe Disco, so it is worthwhile keeping an eye on events happening in your local area. On the day, you might want to plan something interactive to engage with your future customers, such as a tasting session, recipe swap or cooking demonstration.
Make sure you plan how to collect contact details for people interested in your co-op so you can get in touch afterwards. A signup sheet for a mailing list, or a leaflet with more details of your food co-op is useful to have to hand.
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