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Publication: Are supermarket bloomers pants? A Real Bread Campaign investigation of supermarket in-store bakeries
A Real Bread Campaign investigation of UK supermarket in-store bakeries, concluding that many supermarket in-store bakery loaves are produced using artificial additives and processing aids and that many are not being baked from scratch on site but produced elsewhere to be re-baked at a later date as and when needed.
Real Bread Campaign | Saturday 27 March 2010
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: Are supermarket bloomers pants?
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Real Bread Campaign | Saturday 27 March 2010
Publication: Are Supermarket Bloomers (Still) Pants?
A Real Bread Campaign investigation of in-store bakery and own brand loaf manufacture, labelling and marketing.
Real Bread Campaign | Wednesday 10 October 2018
News: Supermarket Real Bread
Additive-free factory loaves launched.
Real Bread Campaign | Monday 1 April 2024
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging up to 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Supermarket sourfaux slammed
The Real Bread Campaign has exposed more than 20 examples of what it calls sourfaux, typically being sold at premium prices.
Real Bread Campaign | Saturday 27 August 2022
News: Bleached bread coming to a supermarket near you?
Defra declines to rule out revocation of protection from currently banned substances.
Real Bread Campaign | Wednesday 25 January 2023
Blog: Supermarket loaf beer: Surplus saving or publicity stunt?
Marks and Spencer sandwich makers generate thousands of surplus slices each day, so a new beer made using those cast-offs can only be a good thing, right? Chris Young looks beyond the PR exercise and isn’t so sure.
Real Bread Campaign | Monday 14 May 2018
