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Blog: Which supermarkets sell sourdough?
Do any chains offer the real deal?
Real Bread Campaign | Wednesday 29 October 2025
News: Call on your MP to urge for better loaf labelling laws
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Real Bread Campaign | Tuesday 26 June 2018
News: New look True Loaf out now
The latest issue of the Real Bread Campaign supporters’ magazine has had a makeover but still includes the same mix of features, prize giveaway and even a free poster.
Real Bread Campaign | Thursday 11 October 2018
News: Tesco baked from scratch claim misleading says ASA
Real Bread Campaign complaint upheld by the Advertising Standards Authority.
Real Bread Campaign | Wednesday 21 July 2010
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017
Article: Loaf values
Glenn Bowen argues that if we devalue bread it becomes something that is there merely to hold your sandwich together. Conversely, if we idolise bread we are in danger of making it a cult that no-one wants to join.
Real Bread Campaign | Friday 4 February 2022
News: Flour + water + salt + time
Limited edition gear for Sourdough September
Real Bread Campaign | Tuesday 27 August 2024
News: New research echoes Honest Crust Act calls
Survey results ‘underline the overwhelming appetite’ for Real Bread Campaign proposals.
Real Bread Campaign | Wednesday 3 December 2025
News: FSA backs Real Bread Campaign labelling call
A decade after the Campaign began lobbying the UK government to make full ingredient labelling mandatory for all loaves and sandwiches, the Food Standards Agency has advised ministers that this should be introduced for all food pre-packed for direct sale.
Real Bread Campaign | Tuesday 14 May 2019
News: Sourdough September For All
Local communities crumb together for the (bread) tin anniversary.
Real Bread Campaign | Thursday 1 September 2022
