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Article: Real Bread in a virtual world
How Andra Stefanescu’s online sourdough teaching business began and continues to develop.
Real Bread Campaign | Wednesday 6 September 2023
Page: The Not So Great British Fake Off?
Loaves that are part-baked, then either chilled or frozen, and re-baked in-store, are known as 'bake-off'.
Real Bread Campaign
Article: A Real Bread Hart to Heart in Bristol
Laura Hart, owner of the eponymous bakery, on developing the JustBread affordable loaf scheme with Batches Bakery and Heart of BS13.
Real Bread Campaign | Monday 20 February 2023
News: Morrisons still making 'baked from scratch' promise
Freshly made in store from scratch using British flour, or manufactured overseas?
Real Bread Campaign | Wednesday 28 January 2026
Article: My Baker’s Dozen: Hicham Ezzaouaoui
Jonathan Swain has a quickfire Q&A with Cavan Bakery’s head baker.
Real Bread Campaign | Tuesday 22 April 2025
News: Freshly faked by Sainsbury’s?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Monday 10 June 2024
Article: Now we are ten
Plenty has happened in the decade since our launch event one cold November day in 2008. Here’s just a snapshot of the many high (and a few low) points on the Campaign trail so far…
Real Bread Campaign | Monday 26 November 2018
News: Marketing year-old baguettes as fresh 'wrong' says Real Bread Campaign
In light of a newspaper front page revelation, the Campaign has renewed its long-standing call for a legal definition, and criteria for use, of 'freshly-baked' and similar marketing claims.
Real Bread Campaign | Tuesday 9 October 2018
Blog: Sourfaux September?
In the month that the Real Bread Campaign is helping to share the delicious delights of genuine sourdough, and champion the people who make it, Campaign coordinator Chris Young questions the way some industrial loaf fabricators are using the term.
Real Bread Campaign | Thursday 20 September 2018
News: Real Bread Week raises awareness smiles and dough
With the likes of Jamie Oliver to Chris Evans helping spread the word, the ninth annual international celebration of bakeries that make additive-free loaves and encouraging people to bake Real Bread at home has been another success.
Real Bread Campaign | Thursday 25 May 2017
