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Blog: Supermarket loaf beer: Surplus saving or publicity stunt?
Marks and Spencer sandwich makers generate thousands of surplus slices each day, so a new beer made using those cast-offs can only be a good thing, right? Chris Young looks beyond the PR exercise and isn’t so sure.
Real Bread Campaign | Monday 14 May 2018
Page: Supermarket 'sourdough'
Are loaves sold by supermarkets as 'sourdough' really sourdough?
Real Bread Campaign
News: New study reveals Brits want more natural loaves
Researchers find majority want fewer additives in supermarket loaf products.
Real Bread Campaign | Wednesday 25 May 2022
News: Bakeries: Groceries Code Adjudicator survey
Tell the GCA about your experience of supplying a supermarket.
Real Bread Campaign | Tuesday 18 January 2022
News: Morrisons admits products not made in store from scratch
Supermarket promises to remove false claim.
Real Bread Campaign | Wednesday 31 July 2024
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
News: Sainsbury’s admits unclear flour labelling
Supermarket markets white flour as ‘wholegrain’.
Real Bread Campaign | Thursday 30 October 2025
News: Sainsbury’s forced to re-label 50% white loaf
Trading standards advises supermarket to drop the word 'wholemeal'.
Real Bread Campaign | Monday 30 October 2023
