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Page: Supermarket 'sourdough'
Are loaves sold by supermarkets as 'sourdough' really sourdough?
Real Bread Campaign
News: New study reveals Brits want more natural loaves
Researchers find majority want fewer additives in supermarket loaf products.
Real Bread Campaign | Wednesday 25 May 2022
News: Bakeries: Groceries Code Adjudicator survey
Tell the GCA about your experience of supplying a supermarket.
Real Bread Campaign | Tuesday 18 January 2022
News: Morrisons admits products not made in store from scratch
Supermarket promises to remove false claim.
Real Bread Campaign | Wednesday 31 July 2024
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
News: Freshly faked
Time to name and shame half-baked supermarket loaf tanning salon claims.
Real Bread Campaign | Tuesday 12 March 2024
News: Sainsbury’s forced to re-label 50% white loaf
Trading standards advises supermarket to drop the word 'wholemeal'.
Real Bread Campaign | Monday 30 October 2023
News: Sainsbury’s drops fresh bread claim
Supermarket removes ‘freshly made every day’ claim from some stores following Real Bread Campaign action.
Real Bread Campaign | Friday 1 November 2024
News: Co-op doubling down on doughy deceit?
Supermarket claims imported products are ‘freshly baked’.
Real Bread Campaign | Friday 19 July 2024
