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News: Supermarket sourfaux slammed
The Real Bread Campaign has exposed more than 20 examples of what it calls sourfaux, typically being sold at premium prices.
Real Bread Campaign | Saturday 27 August 2022
News: Bleached bread coming to a supermarket near you?
Defra declines to rule out revocation of protection from currently banned substances.
Real Bread Campaign | Wednesday 25 January 2023
Blog: Supermarket loaf beer: Surplus saving or publicity stunt?
Marks and Spencer sandwich makers generate thousands of surplus slices each day, so a new beer made using those cast-offs can only be a good thing, right? Chris Young looks beyond the PR exercise and isn’t so sure.
Real Bread Campaign | Monday 14 May 2018
Page: Supermarket 'sourdough'
Are loaves sold by supermarkets as 'sourdough' really sourdough?
Real Bread Campaign
News: New study reveals Brits want more natural loaves
Researchers find majority want fewer additives in supermarket loaf products.
Real Bread Campaign | Wednesday 25 May 2022
News: Bakeries: Groceries Code Adjudicator survey
Tell the GCA about your experience of supplying a supermarket.
Real Bread Campaign | Tuesday 18 January 2022
News: UK bans the Chorleywood Process
Supermarket factory will have to become Real Bread.
Real Bread Campaign | Wednesday 1 April 2026
News: Morrisons admits products not made in store from scratch
Supermarket promises to remove false claim.
Real Bread Campaign | Wednesday 31 July 2024
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
News: Aldi hijacks Real Bread Week
Supermarket chain uses charity initiative to sell factory-farmed chicken.
Real Bread Campaign | Tuesday 27 February 2024
