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Sustain Sustainable Fish Advice

Add your city

Across the country, towns and cities are aiming to become the next Sustainable Fish City by running local campaigns – and your city or town could be next!

Transforming the fish eaten out in the UK is an ambitious aim, and so five specific areas have been identified as making a significant difference to the fish buying culture in an area. To become a sustainable fish city, co-ordinators must gather pledges from:

  • Schools and other council catering
  • Hospitals
  • Universities and Colleges
  • Workplaces
  • Restaurants and Iconic venues

Who can set up a Sustainable Fish Cities campaign?

Anyone – some of our local campaign co-ordinators work for local authorities, local food charities or are volunteers. Contact the national Sustainable Fish City Campaign coordinator Ruth Westcott to find out how to get involved.

How do you apply for and achieve Sustainable Fish City status?

At the heart of it you need to gather lots of pledges from businesses and institutions across your area. As set out in the pledge, they must let you know the number of meals served, and have achieved one significant action to be counted as a pledger. Once you have achieved the target number of pledges in one of the areas above, we will award you a star (and shout about it!). Gather five stars and you can be crowned a sustainable fish city. More details on what these targets are, and the whole process are in the handbook that we send to everyone running a local campaign.

Do you need to be a fish expert?

No! Sustain and our partners have lots of experience, tips and previous successes to share. We can provide advice, share resources, and help celebrate your success through the website and social media. Note that you will need to have an agreement with Sustain before you can use the term ‘Sustainable Fish City’.

What to do now

Contact Sustain for a ‘Creating a Sustainable Fish City’ handbook

Call 020 3559 6777 or email:


Sustainable Fish: A campaign to protect precious marine environments and fishing livelihoods, and call for fish to be bought from sustainable sources. We want to show what can be done if people and organisations make a concerted effort to change their buying habits.

The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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