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Use your buying power to support sustainable fish!

Download a PDF or Word version of the pledge, sign it and return to:

Sustainable Fish Cities
c/o Sustain
Sustain, The Green House, 244-254 Cambridge Heath Road, London E2 9DA


Larger organisations - caterers, restaurant chains and businesses

Smaller organisations - independent caterers, restaurants and businesses



SUSTAINABLE FISH CITIES is an ambitious campaign for towns and cities to buy, serve, eat and promote only sustainable fish. Starting in London, the campaign’s first winning step was to help the London 2012 Olympic and Paralympic Games organisers to adopt a sustainable fish policy. Now a wide range of organisations are getting on board – shops, fish suppliers, restaurants, caterers, schools, universities and colleges, large employers and tourist attractions across the UK, supported by the buying power and encouragement of citizens. Together, we can secure a sustainable fish future.

Already, the sustainable fish principles below have been adopted by national and London government including the House of Commons, HM Prisons, Armed Forces and the Greater London Authority; leading universities and nearly 5,000 schools; the National Trust; a wide range of restaurants; and several large corporations:  organisations collectively serving well over 200 million meals a year!


Explanatory note: We recognise that small caterers, businesses and independent restaurants - particularly those for which seafood makes up only a small proportion of the menu, may not be able to prioritise achieving full MSC Chain of Custody certification for the fish they buy (a requirement of the pledge for larger organisations). For these smaller traders, we have devised a separate pledge with slightly modified wording - only in relation to Marine Stewardship Council (MSC) Chain of Custody certification.


Raymond Blanc OBE, Chef Patron, Le Manoir aux Quat'Saisons

Good ethics should be part of everyday business. Many restaurants and caterers in this are helping to protect our precious marine resources. They should get rightful recognition and inspire others to do the same.

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