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The campaign to protect precious marine environments and fishing livelihoods, and for fish to be bought only from verifiably sustainable sources. We show, at large scale, what can be done if people and organisations make a concerted effort to change their fish buying habits.

@FishCities       Get updates

Sign the pledge

Companies, use your buying power to support sustainable fish


Fish and the Climate and Nature Emergency

Can you still eat fish?  Policy  FAQs

Sustainable Fish Cities has racked up an impressive track record of success with caterers that serve over one billion meals per year now committing to buy only verifiably sustainable fish.

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Support our campaign

Donate now to help us to protect marine environments and fishing livelihoods.


The places

Cities, towns and counties across the UK are joining the campaign to become places where sustainable fish is served and promoted. Find out how your local area is doing.


We don’t just work with cities, but with national fish-serving businesses and on government policy.

The Sustainable Fish Cities: Top Ten Swaps

Tips on sustainable alternatives to our favourite fish species, and where you can find them in supermarkets.


The Green House
244-254 Cambridge Heath Road
London E2 9DA

020 3559 6777

Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

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