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To protect precious marine environments and fishing livelihoods, and call for fish to be bought from sustainable sources

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Sign the pledge

Companies, use your buying power to support sustainable fish!

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The cities

Cities, towns and counties across the UK are joining the campaign to become places where sustainable fish is served and promoted. Find out how your local area is doing.


Join us

Show your support and keep in touch with the campaign's newsletter. We need you.

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The Sustainable Fish Cities: Top Ten Swaps

Tips on sustainable alternatives to our favourite fish species, and where you can find them in supermarkets.

How you can help

No matter where you work, eat, shop or learn, you can help your city become a sustainable fish city.

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