Sourdough September 2021
A lockdown love for life because life’s sweeter with sourdough!
Launched by the Real Bread Campaign in 2013, Sourdough September is the annual, international celebration of genuine sourdough bread and the people who make it.
What is #SourdoughSeptember?
Run by the food and farming charity Sustain, the initiative encourages and supports people to:
- Buy genuine sourdough bread from local bakeries.
- Make their own sourdough bread.
- Support the charity’s work.
A particular focus for 2021 is encouraging people who’ve been buying from local Real Bread bakeries (or got the bready baking bug*) during the pandemic to keep doughing.
*Well, cultures of lactic acid bacteria and yeast cells…
Grab a slice of the action
The Campaign encourages all business owners, community organisation leaders and everyone else who makes (or teaches people to make) genuine sourdough bread to get involved. As well as bakeries making special loaves for the month, common activities include running baking classes, and giving away sourdough starters and care guides.
Activity organisers have been invited to add the details to the Real Bread calendar, though most simply share what they’re up to on social media using the #SourdoughSeptember hashtag.
Everyone with a social media account is welcome to post a #sourdoughselfie of themselves (it’s a selfie, after all) with sourdough bread they’ve made or bought. Last year saw more than more than 5700 #SourdoughSeptember posts from nearly 60 countries on Instagram alone.
Find genuine sourdough
You can use the Real Bread Map to find places to buy genuine sourdough and other additive-free bread. While out and about, look for The Sourdough Loaf Mark.
Bread threads
Our friends at Balcony Shirts are once again selling an exclusive, limited-edition, life's sweeter with sourdough design t-shirt, apron and mug, making a doughnation towards our charity’s work for each one sold.
Other Real Bread gifts you can buy in support the Campaign include Wire Monkey’s UFO lame for dough scoring, Sourdough Slingers t-shirt and apron from Wayne Caddy, and the Slow Dough: Real Bread recipe book.
Say no to sourfaux!
The bandwagon speeding to hijack the word sourdough to market products made with additives and/or baker’s yeast** keeps gaining passengers.
The Campaign continues to lobby for a legal definition as part of its proposed Honest Crust Act, and to call out sourfaux shysters in the meantime.
You can find out all about Sourdough September, sourdough and Real Bread in general at www.realbreadcampaign.org
**Great bread can be leavened with baker’s yeast on its own or in combination with a starter - just don’t market it as sourdough! A product made using any additive isn’t what we call bread at all.
Make some noise
Please help us to spread the word about #SourdoughSeptember during the month via any medium, be that print, digital, carrier pigeon, smoke signals etc.
Here are some ideas for social media posts. Please feel free to adapt or come up with your own!
Please remember to mention the Real Bread Campaign and, ideally, link back to our website.
Login to download images for use on social media
Suggested tweets
#SourdoughSeptember: Because life’s sweeter with #sourdough! Find recipes, bakeries, classes, information, gifts and more on the @RealBread website: www.sustainweb.org/realbread/sourdough_september/ #RealBread #bread #baking #sourdoughstarter #sourdoughbread #RealBreadCampaign
Say no to #sourfaux! Find genuine #sourdough recipes, bakeries, classes and more on the @RealBread website: www.sustainweb.org/realbread/sourdough_september/ #RealBread #bread #baking #sourdoughstarter #sourdoughbread #RealBreadCampaign
Have you been buying genuine #sourdough from local, indie bakeries (or got the bready baking bug) during the pandemic? @RealBread says: Keep doughing! https://www.sustainweb.org/realbread/sourdough_september/ #SourdoughSeptember #bread #baking #RealBreadCampaign #RealBread #bakery #loccalfood #sourdoughbread
Life’s sweeter with #sourdough! Get your exclusive, limited-edition #tshirt, apron and mug from @BalconyShirts in support of @UKsustain, the #charity behind @RealBread #SourdoughSeptember and more today >> www.realbreadshop.co.uk #bread #baker #bakerslife #RealBread #baking
Suggested Instagram post
A lockdown love for life because life’s sweeter with sourdough!
Launched by the @RealBreadCampaign in 2013, #SourdoughSeptember is the annual international celebration of genuine #sourdough and the people who make it.
A special focus this year is encouraging people who’ve been buying from local Real Bread bakeries (or got the bready baking bug*) during the pandemic to keep doughing.
You can find recipes, bakeries, classes, information, gifts and more at www.realbreadcampaign.org
#RealBread #RealBreadCampaign #bread #baking #sourdoughbread #fermentation #naturallyleavened #sourdoughstarter #bakery #microbakery #localfood #smallbusiness #bakerslife #artisanbread #artisanbaker #community #localbakery #homebaking #homebaker #instabread #bakersofinstagram #igbreadclub #instafood #breadstagram #bbga #f52grams #breadbosses
Suggested Facebook post
The same as Insta but linked directly to www.sustainweb.org/realbread/sourdough_september/
Published Wednesday 1 September 2021
Real Bread Campaign: The Real Bread Campaign finds and shares ways to make bread better for us, better for our communities and better for the planet. Whether your interest is local food, community-focussed small enterprises, honest labelling, therapeutic baking, or simply tasty toast, everyone is invited to become a Campaign supporter.
