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News: Defra continues to leave a void in consumer protection
After more than a year, key guidance remains ‘archived’.
Real Bread Campaign | Monday 11 May 2026
News: True Loaf magazine issue 66 out now
Tuck into the April to June 2026 edition of the Real Bread Campaign supporters' magazine.
Real Bread Campaign | Wednesday 8 April 2026
News: Real Bread Campaign urges government to introduce an Honest Crust Act
The Real Bread Campaign has written to Defra calling for improved loaf labelling and marketing legislation.
Real Bread Campaign | Tuesday 18 April 2017
News: New allergen information guidance
Updated FSA advice for the out-of-home sector.
Real Bread Campaign | Thursday 6 March 2025
News: Look for The Loaf Mark!
Your at-a-glance assurance of an additive-free loaf.
Real Bread Campaign | Wednesday 19 February 2020
Blog: RIP in-store bakeries
Supermarkets have replaced skilled bakers with loaf tanning salons.
Real Bread Campaign | Tuesday 21 July 2026
Article: Recipe for a greener loaf
Christina Ermilio considers the environmental impacts of our daily bread and proposes changes we could make.
Real Bread Campaign | Tuesday 10 June 2025
News: When is a preservative not a preservative?
When it’s a ‘clean label solution’.
Real Bread Campaign | Friday 21 August 2026
Blog: A loaf by any other name?
The Real Bread Campaign is taking the next step in its call for an Honest Crust Act by asking supporters and friends to sign a letter to the Secretary of State for Environment, Food and Rural Affairs, Michael Gove. Campaign coordinator Chris Young looks at why this protection is needed by Britain’s shoppers and small, independent bakeries.
Real Bread Campaign | Monday 25 September 2017
Blog: It’s not just Pret
Six months to the day since the Advertising Standards Authority banned the sandwich chain Pret a Manger from advertising its additive-laden sandwiches and wraps as ‘natural’, the company is still using the claim in-store. Real Bread Campaign coordinator Chris Young wonders: who’s there to protect us from being misinformed or misled by food businesses?
Real Bread Campaign | Thursday 18 October 2018
