How individuals can help

As an individual you can help London become a Sustainable Fish City - either in your own shopping or at work. Here are some ideas. But first of all, get in touch, so that you can tell us what you think, and we can share ideas and information with you.

1. Get in touch

Send us your email address (we promise not to share this with anyone else) and we'll keep you informed of the campaign.

Tell your friends on Facebook and Twitter about Sustainable Fish City and encourage them to join in!

2. Change the fish you buy

Stop buying fish that experts say is 'fish to avoid'.

Buy fish only from sustainable sources - those that are 'fish to eat' or that carry the Marine Stewardship Council logo (shown on the left).

If you shop in a supermarket, choose a supermarket that is taking a responsible approach to fish buying (see the link to the Marine Conservation Society supermarket survey on the right), or tell the supermarket you shop in that you want to see only sustainable fish being served. The fact that some of the supermarkets have already done shows that they can do it!

Be more adventurous and try different types of fish and shellfish to help relieve the pressure on popular species. We've also put together a "Top Ten Fish Swaps" document to help you consider alternatives to 'at risk' fish, and where to buy them in some of the UK supermarkets that have been the most progressive on sustainable fish.

3. Help influence the fish that other people buy

Become a Fish Champion. For example, you could:

Persuade your employer to adopt a sustainable fish policy for your products or event catering. We can help you with guidance on what to do. 

If you have links to a school, encourage them to get involved. Download ideas for how schools can help, in word or pdf format.

When you eat out, tell restaurants, sandwich shops and other food businesses about the Sustainable Fish City campaign and encourage them to join in. 

Several of the Sustainable Fish City supporting organisations are also backing Hugh Fearnley-Whittingstall's Fish Fight campaign. Visit the Fish Fight website to sign up to the campaign to help change fishing policy and end the appalling waste of fish and damage to ocean environments.