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News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
News: Iceland drops loaf after Real Bread Campaign complaint
Retailer axes half white product marketed using the word wholemeal
Real Bread Campaign | Monday 16 January 2023
News: Real Bread Campaign calls for Tesco labelling commitment
Retailer urged not to throw baby out with the bathwater.
Real Bread Campaign | Friday 4 November 2022
News: Warburtons ad leaves bitter taste
A Real Bread Campaign complaint is being investigated by the Advertising Standards Authority.
Real Bread Campaign | Monday 29 March 2021
News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: White flour and up to 26 items on industrial wholemeal loaf ingredient lists
An investigation by the Real Bread Campaign has found up to 26 ingredients and additives, including refined flour, on the ingredient lists of wholemeal loaves manufactured by nine of the UK’s largest industrial loaf fabicators.
Real Bread Campaign | Tuesday 11 September 2018
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017