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News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
News: Tesco baked from scratch claim misleading says ASA
Real Bread Campaign complaint upheld by the Advertising Standards Authority.
Real Bread Campaign | Wednesday 21 July 2010
News: Real Bread Campaign calls for Tesco labelling commitment
Retailer urged not to throw baby out with the bathwater.
Real Bread Campaign | Friday 4 November 2022
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017
News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
News: White flour and up to 26 items on industrial wholemeal loaf ingredient lists
An investigation by the Real Bread Campaign has found up to 26 ingredients and additives, including refined flour, on the ingredient lists of wholemeal loaves manufactured by nine of the UK’s largest industrial loaf fabicators.
Real Bread Campaign | Tuesday 11 September 2018
News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
News: ASA bans misleading Iceland factory loaf advert
Following a complaint from the Real Bread Campaign, the Advertising Standards Authority (ASA) today ruled that an advertisement marketing a range of mass-produced, part-baked loaves as handmade was ‘misleading’ and should not appear again.
Real Bread Campaign | Wednesday 14 October 2015
News: Supermarket sourfaux in the news
The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | Tuesday 2 October 2018
News: Are supermarket bloomers pants?
A nine-month investigation by the Real Bread Campaign has found the in-store bakeries of only one major supermarket chain producing any Real Bread.
Real Bread Campaign | Saturday 27 March 2010
