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News: Iceland drops loaf after Real Bread Campaign complaint
Retailer axes half white product marketed using the word wholemeal
Real Bread Campaign | Monday 16 January 2023
News: Additive-free dried yeast
Is such a thing still available in the UK?
Real Bread Campaign | Thursday 18 April 2024
News: It's gonna be a bun fight: The Big Bread Debate
Details of The Real Bread Campaign's activity at The Cake & Bake Show
Real Bread Campaign | Friday 21 September 2012
News: Sliced factory loaves saltier than crisps
Action on Salt reports some sliced, wrapped industrial loaves have more salt than crisps, burgers and fries.
Real Bread Campaign | Thursday 30 March 2023
News: A wholegrain of truth?
A Real Bread Campaign investigation of industrial loaves marketed as 'wholegrain' and 'wholemeal' by some of the UK's highest profile brands.
Real Bread Campaign | Wednesday 27 February 2013
News: Warburtons ad leaves bitter taste
A Real Bread Campaign complaint is being investigated by the Advertising Standards Authority.
Real Bread Campaign | Monday 29 March 2021