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News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
News: Tesco baked from scratch claim misleading says ASA
Real Bread Campaign complaint upheld by the Advertising Standards Authority.
Real Bread Campaign | Wednesday 21 July 2010
News: Freshly faked by Tesco?
The Real Bread Campaign's trading standards complaint.
Real Bread Campaign | Wednesday 29 May 2024
Blog: Jobs risk as people lose taste for Tesco loaves
Real Bread Campaign coordinator Chris Young asks why.
Real Bread Campaign | Wednesday 26 February 2020
News: Real Bread Campaign calls for Tesco labelling commitment
Retailer urged not to throw baby out with the bathwater.
Real Bread Campaign | Friday 4 November 2022
Page: Tesco misleading bread ad: ASA ruling
Tesco ‘baked from scratch’ claim ‘untruthful’ says Advertising Standards Authority
Real Bread Campaign
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017
News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
News: Help us expose the (not so great) British fake off
Please send examples of misleading supermarket 'in-store bakery' claims and displays.
Real Bread Campaign | Wednesday 24 April 2024
