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News: Are Supermarket Bloomers (Still) Pants?
Eight years since publishing its original Are Supermarket Bloomers Pants? report, the Real Bread Campaign believes that what much of supermarket ‘in-store bakery’ still amounts to is little more than in-store theatre.
Real Bread Campaign | Thursday 11 October 2018
Article: Lay all your loaf on me
In 2016, Scotland The Bread founders Andrew Whitley and Veronica Burke visited Denmark and Sweden to to meet plant breeders, farmers, millers and bakers at the heart of a Nordic bread revolution.
Real Bread Campaign | Monday 9 November 2020
Page: Honest Crust Act
The Real Bread Campaign calls for improved loaf labelling and marketing laws in the UK.
Real Bread Campaign
Article: Focus on phytate and FODMAPs
Dietitian Sophie Turigel and Chris Young look at two potential benefits of sourdough fermentation.
Real Bread Campaign | Monday 16 October 2023
News: On your marks…
When out and about on your weekly food hunt, keep your eyes peeled for The Real Bread Loaf Mark.
Real Bread Campaign | Tuesday 23 February 2021
Article: Bread: the whole truth
Full version of The Honest Truth Q&A for The Sunday Post
Real Bread Campaign | Sunday 9 October 2022
News: Look for The Sourdough Loaf Mark!
For shoppers seeking genuine sourdough bread.
Real Bread Campaign | Wednesday 1 September 2021
News: Sourdough September raises smiles around the world
The success of the Real Bread Campaign’s annual extravaganza is indicated by more than 5600 social media posts from at least 57 countries.
Real Bread Campaign | Monday 7 October 2019
News: Warburtons ad leaves bitter taste
A Real Bread Campaign complaint is being investigated by the Advertising Standards Authority.
Real Bread Campaign | Monday 29 March 2021
News: Ad watchdog’s bloomer?
ASA allows Hovis' rustic, authentic, traditional, artisanal-inspired and no artificial preservatives claims.
Real Bread Campaign | Wednesday 28 February 2024
