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News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
News: Real Bread Campaign followers have their say
In late 2017, the Real Bread Campaign invited its supporters and friends to share their views on why they joined, how things are going and what direction it should take now. Our survey said…
Real Bread Campaign | Thursday 5 April 2018
News: Real Bread at Latitude
The Real Bread Campaign have been invited back to The Theatre of Food stage.
Real Bread Campaign | Tuesday 13 July 2021
News: Sourdough September raises smiles around the world
The success of the Real Bread Campaign’s annual extravaganza is indicated by more than 5600 social media posts from at least 57 countries.
Real Bread Campaign | Monday 7 October 2019
News: A day to delight in doughy diversity
Celebrate the UK beyond the white sliced sandwich loaf.
Real Bread Campaign | Thursday 5 January 2023
News: Real Bread Campaign shocked by Allinson advert ASA ruling
On 19 September 2012 the Advertising Standards Authority (ASA) rejected a complaint by the Real Bread Campaign that certain marketing of Allinson brand loaves was misleading.
Real Bread Campaign | Wednesday 19 September 2012
News: Microbakery course
Book now: 5 days for bakers who mean business
Real Bread Campaign | Tuesday 8 March 2022
News: Want a unique Real Bread knife?
Grab one of just fifteen being crafted for our fifteenth anniversary.
Real Bread Campaign | Tuesday 5 September 2023
News: Want to rep Real Bread and the Campaign?
Seeking people to share their skills, knowledge and experience.
Real Bread Campaign | Thursday 28 March 2024
News: Kitty’s Kits crowdfundfunding
Past Real Bread Campaign ambassador Kitty Tait is on a mission to make learning to bake simple and accessible to all.
Real Bread Campaign | Wednesday 18 January 2023