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Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
Article: My Baker’s Dozen: Hicham Ezzaouaoui
Jonathan Swain has a quickfire Q&A with Cavan Bakery’s head baker.
Real Bread Campaign | Tuesday 22 April 2025
Article: My favourite bakery: Tywardreath Bakery
Gail Parsons has written the first in (what we hope will become) a series of articles celebrating people’s favourite Real Bread bakeries.
Real Bread Campaign | Monday 14 April 2025
Blog: M&S on a (non-UPF) roll?
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
Real Bread Campaign | Thursday 3 April 2025
News: Still freshly faked by Morrisons?
Retailer still claiming rebaked bread is ‘baked fresh from scratch in store every day’
Real Bread Campaign | Monday 31 March 2025
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: Which is your favourite Real Bread bakery?
Fly the flag for fab flour flingers!
Real Bread Campaign | Friday 14 March 2025
News: New allergen information guidance
Updated FSA advice for the out-of-home sector.
Real Bread Campaign | Thursday 6 March 2025
News: Asda taken to task over ‘freshly baked’ claim
Latest in 8-month trading standards case.
Real Bread Campaign | Thursday 6 March 2025
