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Page: True Loaf magazine
The full-colour quarterly magazine exclusively for Real Bread Campaign supporters.
Real Bread Campaign
Article: Recipe for a greener loaf
Christina Ermilio considers the environmental impacts of our daily bread and proposes changes we could make.
Real Bread Campaign | Tuesday 10 June 2025
Blog: Warburtons: here we sourfaux again…
Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025
Blog: This is not just rye flour. Or is it?
M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025
News: CTSI supports Real Bread Campaign’s food labelling call
Trading standards body urges Government to protect shoppers from misleading marketing.
Real Bread Campaign | Tuesday 13 May 2025
News: Words ‘woolly as white-sliced’
Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025
News: What’s ‘wholemeal’ hiding?
The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025
Blog: Supermarket loaves: why the massive markup?
How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025
Blog: What Lidl doesn’t want you to know
Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025
Article: My Baker’s Dozen: Hicham Ezzaouaoui
Jonathan Swain has a quickfire Q&A with Cavan Bakery’s head baker.
Real Bread Campaign | Tuesday 22 April 2025