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News: M&S relabelling thanks to Real Bread Campaign
Supermarket chain gives timescale for corrections resulting from trading standards complaint.
Real Bread Campaign | Thursday 29 January 2026
News: Morrisons still making 'baked from scratch' promise
Freshly made in store from scratch using British flour, or manufactured overseas?
Real Bread Campaign | Wednesday 28 January 2026
News: Sainsbury's trading standards case redirected
Primary Authority declines to continue.
Real Bread Campaign | Thursday 22 January 2026
News: Factual claim coming for Kingsmill 50/50?
Update on a Real Bread Campaign trading standards complaint.
Real Bread Campaign | Tuesday 20 January 2026
News: 93% of Brits unaware of supermarket loaf contents
New research also reveals UPF loaf concerns.
Real Bread Campaign | Thursday 15 January 2026
News: Real Bread Campaign review of 2025
A look back at the year’s highs, lows and general legwork on the campaign trail.
Real Bread Campaign | Wednesday 31 December 2025
News: Aldi comes clean about ‘fermented wheat flour’
Supermarket chain reveals the functional ingredient’s identity and preservative purpose.
Real Bread Campaign | Wednesday 17 December 2025
News: New research echoes Honest Crust Act calls
Survey results ‘underline the overwhelming appetite’ for Real Bread Campaign proposals.
Real Bread Campaign | Wednesday 3 December 2025
Blog: White sliced loaf of death?
What does a major new series on UPFs by The Lancet mean for industrial dough products?
Real Bread Campaign | Thursday 27 November 2025
News: Organisations urge Chancellor to support small businesses
Sustain joins coalition in a pre-Budget letter to the Chancellor of The Exchequer.
Real Bread Campaign | Tuesday 18 November 2025
