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Page: True Loaf magazine

The full-colour quarterly magazine exclusively for Real Bread Campaign supporters.
Real Bread Campaign

Article: Recipe for a greener loaf

Christina Ermilio considers the environmental impacts of our daily bread and proposes changes we could make.
Real Bread Campaign | Tuesday 10 June 2025

Blog: Warburtons: here we sourfaux again…

Company markets Chorleywood Process products as ‘sourdough but softer’
Real Bread Campaign | Tuesday 3 June 2025

Blog: This is not just rye flour. Or is it?

M&S causes confusion with 'ancient wheat' claim in rye flour marketing.
Real Bread Campaign | Friday 23 May 2025

News: CTSI supports Real Bread Campaign’s food labelling call

Trading standards body urges Government to protect shoppers from misleading marketing.
Real Bread Campaign | Tuesday 13 May 2025

News: Words ‘woolly as white-sliced’

Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025

News: What’s ‘wholemeal’ hiding?

The Real Bread Campaign questions loaf label legality.
Real Bread Campaign | Thursday 1 May 2025

Blog: Supermarket loaves: why the massive markup?

How do the multiples justify charging 200% more for a ‘premium’ loaf?
Real Bread Campaign | Wednesday 30 April 2025

Blog: What Lidl doesn’t want you to know

Leaked list exposes what retailer chooses to leave off labels.
Real Bread Campaign | Wednesday 23 April 2025

Article: My Baker’s Dozen: Hicham Ezzaouaoui

Jonathan Swain has a quickfire Q&A with Cavan Bakery’s head baker.
Real Bread Campaign | Tuesday 22 April 2025

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