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Page: Background to the campaign
This article was written by Campaign co-founder Andrew Whitley of Bread Matters in the run up to our launch in November 2008.
Real Bread Campaign
News: Ocado ‘wholemeal’ is brown bread
Retailer to rename product thanks to Real Bread Campaign intervention.
Real Bread Campaign | Friday 28 March 2025
News: Lidl deletes freshly baked bread claim
Real Bread Campaign calls it a small victory for shoppers.
Real Bread Campaign | Tuesday 5 November 2024
Article: (For)get Real!
Pauline Beaumont ponders how best to go about reclaiming the noble name bread from industrial loaf fabricators.
Real Bread Campaign | Wednesday 20 November 2019
Article: From chimodho to sourdough
Rebecca Trenner introduces microbaker Emma Muhwava.
Real Bread Campaign | Monday 6 January 2025
News: Closer to a wholegrain of truth?
Researchers from the University of Hertfordshire have made a breakthrough in identifying the nutritional quality of loaves, which could pave the way for a standard definition for wholegrain foods.
Real Bread Campaign | Wednesday 24 January 2018
Article: I didn't know work could be such fun
In 2012 Mark Webb went back to the classroom for their Real Bread Day.
Real Bread Campaign | Monday 15 March 2021
News: Real Bread bakers' letter to the PM
Letter emailed to the UK Prime Minister on 25 March 2020
Real Bread Campaign | Wednesday 25 March 2020
News: Sippets: March 2020
Recent crumbs of news from the world of Real Bread.
Real Bread Campaign | Wednesday 18 March 2020
Article: Radical retail
When making food buying choices convenience is often high on the list of priorities. Ellie Campbell speaks to some Real Bread bakers who are offering their customers alternative ways to buy.
Real Bread Campaign | Tuesday 2 October 2018
