Britain’s Best Loaf is Real Bread

Photo © British Baker

Published: Tuesday 20 July 2021

The prune and cardamom sourdough from Joe’s, a Real Bread bakery in Bishopston, Bristol, has been named Britain’s Best Loaf 2021. The bakery also won the white loaf category.

Real Bread Campaign coordinator Chris Young said: “At the risk of sounding like a broken record, yet again this shows that Real Bread simply tastes better. It’s just one of the many reasons that loaf makers who still use additives really should kick the habit.”

The gluten free category was won by a seeded sorghum and millet loaf by Real Bread Campaign supporter The Crow’s Rest Bakehouse, with Campaign supporter Modern Baker triumphing in the innovation category with their superloaf.

Organised by British Baker, the competition’s 10 judges included current Campaign ambassador Peter Cook (Peter Cooks Bread) whose Wild Hops & Barley Loaf was crowned Britain’s Best Loaf 2020, and former ambassador Clare Barton (The Bakehouse at 124).

The winner in 2019 was a wholemeal sourdough loaf produced by Campaign supporter The Poppyseed Bakery.

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Chris Young
Campaign Coordinator
Real Bread Campaign

Chris Young has coordinated the Real Bread Campaign since March 2009. In addition to lobbying for an Honest Crust Act of better loaf composition, labelling and marketing laws in the UK; he created and runs initiatives including: Sourdough September; Real Bread Week; Real Bread For All; Together We Rise, promoting therapeutic/social benefits of bread making; No Loaf Lost surplus reduction guidance; and Lessons in Loaf for schools. He’s the author of the Knead to Know…more microbakery handbook, Slow Dough: Real Bread recipe book and Bake Your Lawn grow-a-loaf guidebook; and edits True Loaf magazine.

From 2014-18, Chris also coordinated Sustain's London Food Link network, which included editing The Jellied Eel magazine and helping to launch and run the Urban Food Awards with the Mayor of London’s office. Chris has pulled on his judge’s wig for BOOM Awards, The Cateys, The Great Taste Awards, The Scottish Bread Championship and The World Bread Awards. In 2017, The School of Artisan Food honoured Chris with its first Fellowship, and in 2025 he was named joint Person of The Year by Slow Food in The UK.

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