Real Bread Campaign

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...will return 6-14 May 2017!

Real Bread Week is the annual celebration of supporting your local, independent Real Bread bakery and baking your own.

The rest of this page is about the 2016 edition and will be updated ahead of the 2017 slice.

The theme for this year is: doughing it for the kids.

Bakeries, baking school, mills and all other dough lovers: Please add details of your Real Bread Week events to our calendar asap.

What is Real Bread Week?

Launched by the Real Bread Campaign in 2009*, this is the annual, celebration of Real Bread and its makers.

In 2016, we're particularly encouraging people to help children to discover the delicious delights of Real Bread and the joy of baking it for themselves.

Doughy digits

One of the two main aims of Real Bread Week has always been to encourage more people to bake addtive-free loaves at home. In 2016, we are particularly keen to see more children learning to bake Real Bread, whether at home, a bakery, baking school or in the classroom.

Not only is this great fun, but it's a way helping them to avoid all of the artificial additives that turn up in industrial loaves. It can also be a way of steering them towards healthier food - you'd be amazed at the number of children who 'don't like wholemeal' but love it when it was lovingly made by their own mitts.

NB loaves raised with baking powder / soda fall outside our defintion of Real Bread

Bigging up little bakeries

It's time to kick the additive-laden industrial loaf habit and support YOUR local Real Bread baker!

Small, independent, locally-owned bakeries help to:

  • support more jobs per loaf for people in your local community - skilled jobs at that
  • keep more money circulating in your local economy, helping to keep your high street alive

They may also offer social benefits, from being a place where older people at risk of isolation can see a friendly face and stop for a chat, to those that are set up to offer training and employment opportunities for people facing one of a range of challenges.

Don't be fooled by so-called 'artisan' loaves turning up on supermarket shelves: insist on the real deal.

Get involved!

How will YOU be helping people to celebrate Real Bread Week this year?

Whether you're a teacher, professional or amateur baker (or even a non-baker), there are plenty of ways to help children and other people in your local community enjoy Real Bread...and maybe even raise dough for the Campaign at the same time.

Here are just a few ideas of events and activities. You could organise a Real Bread:

  • beginners’ workshop
  • tasting dinner or pizza night – perhaps in association with a local pub or eatery
  • lunchbox masterclass to share all the great Real Bread alternatives to soggy factory loaf sarnies with parents at a local school
  • club event to bring friends colleagues and neighbours together to bake

The more the merrier

Perhaps you could involve a community group such as your local:

  • School
  • Youth club
  • Scouts, Guides or other local youth organisation
  • WI group
  • Farmers' market
  • Country Market
  • Slow Food group

If you are planning a class or other public event/activity, please add details to our events calendar NOW!

Limited edition t-shirts and aprons

Our friends at Balcony Shirts again supported the Campaign with limited edition t-shirts and aprons.

For each one sold, they donated a few quid to help our charity keep running your Real Bread Campaign.

Being limited edition, they were only available during May 2016 - please don't contact Balcony Shirts or the Campaign to ask if you can buy on, as the answer is no. Sorry.

What's going on near me?

You can find details of local Real Bread activities (and add details of your own) on our events calendar

When you join in the fun, please share your #RealBreadWeek photos and stories on Twitter

You can also post photos and tales on the Real Bread Campaign Facebook wall.

Make some noise!

Whatever Real Bread Week shenanigans you get up to, please share what you do!

  • Tell people about it in person
  • Put up posters
  • Blog about it
  • Contact local radio, TV, websites, papers - whatever media outlets you have round your way
  • Tweet - the hashtag to use on Twitter is #RealBreadWeek

Share your photos

Please send us photos of what you get up to during Real Bread Week.

We need:

  • original, large/ high resolution photos
  • pictures of people in action, doing stuff, rather than just of loaves or people standing there holding them
  • your assurance that we have permission to publish the photos from both the photographer and the person/people in the picture - in the case of anyone under 18 please confirm a parent/legal guardian's permission

Please email them to: realbread [at]

Raising dough to do good

Real Bread Week is an initiative of the Real Bread Campaign, part of the food and farming charity Sustain.

In order to keep raising awareness and carrying out our campaigning and project work, we need to keep raising money to do it.

Can we count on your support?


Make a doughnation

If you'd rather make a one-off donation than joining us, you can do so here.

Show us the money!

If you run a fundraising event or activity during Real Bread Week, it would be great if you could send what you raised to us by the end of May, please. You can do this in two ways:

  1. For amounts under £100, please send a cheque: made payable to Sustain (NOT the Real Bread Campaign) and sent to us at Sustain, Development House, 56 - 64 Leonard Street, London EC2A 4LT
  2. For amounts over £100, please email us for our bank details: realbread [at]

We'll be publishing a roll of honour of all fundraisers. If you'd prefer your name not to appear on the list, please let us know.

Join us

The best way to support our charity's work is to Join the Real Bread Campaign!

You don't have to be a baker to join us - in fact, the majority of our supporters aren't.

Support starts from £23 a year, that's LESS THAN £2 A MONTH. 

As a thank you, we'll send you an exclusive magazine each quarter and have arranged more than 100 special offers on ingredients, equipment, bread making classes and more.

Read more about why and how to join, including the benefits your receive, here.

Alternatively you might prefer to make a doughnation


To start you off, here's a basic Real Bread recipe - it's one we've baked with many children over  the years.

There are more in the recipes section of our website.

Look out for Slow Dough: Real Bread, our new book that will be published by Nourish in September 2016.

See also:

What is...

National Mills Weekend
Great bread starts with great flour, so it's no coincidence that we time the start of Real Bread Week to coincide with National Mills Weekend..

Whether you're baking at home for yourself, or baking Real Bread for other people in your local community, there are many benefits to seeking out a local traditional flour mill.  These include:

  • Getting delicious, nutritious, stoneground flour direct from the producer
  • Buying flour that has been produced by wind or water power - two genuinely sustainable and environmentally sound sources of energy
  • Supporting an enterprise that is owned and run by local people - and in some cases will be a co-operative and/or charitable institution
  • Helping to safeguard local heritage for future generations
  • A fun and educational family day out

National Mills Weekend is run by the Mills Section of the Society for the Protection of Ancient Buildings.  Many of the mills that are open to visitors are members of the Traditional Cornmillers Guild, and will be running activities to help you get the best out of making Real Bread with traditionally-milled stoneground flour.

Craft Bakers' Week
This annual event is run by the Craft Bakers Association and Scottish Bakers to promote their members and baking as a career.

Their members range from one-off, small, local, independent bakeries, to regional and even national chains of baked product shops.While some only make what the Campaign calls Real Bread (and in some cases even support the Campaign as well), others use artificial additives.

British Sandwich Week
‘The people of Britain need to be reminded that bread isn’t just something to keep your fingers dry when eating a sandwich.’ Andrew Wheeler, Eat Britain! 101 Great British Tastes

We love a good sandwich, us! Of course the fundamental prerequisite for a good sandwich is Real Bread. An unusual filling is all well and good but if the slices betwixt it lies are pap laced with artificial additives, well...

The choice of Real Bread is up to you, be it white, wholemeal, granary or whatever takes your fancy; leavened with commercial yeast or sourdough starter; and baked by a professional or at home in the oven or bread machine.

It's time to seize sandwich supremacy by keeping it REAL!

National Bread Week
We've been unable to find out who's behind National Bread Week in April or their aims, though it seems originally to have been started as a marketing campaign by one of the industrial loaf manufacturers.

Still, it's a great opportunity to bake a loaf, take a Real Bread making class or support your local independent Real Bread bakery to get warmed up for Real Bread Week.

World Bread Day
Since 2006, a German-speaking food blogger known online as Zorra has encouraged people to bake a loaf on - not before and not after - 16 October and write a blog post about it and it alone.

Again, another great excuse to bake a loaf of Real Bread.