Real Bread Campaign


Real Bread logo

Real Bread Maker Week

10-16 May 2014

The annual celebration of Real Bread and its makers:

  • on your high street,
  • in the back of your kitchen cupboard and
  • at the ends of your sleeves

 

See also

What is Real Bread Maker Week?

Launched by the Real Bread Campaign in 2009, Real Bread Maker Week is Britain’s biggest annual, national celebration of Real Bread and its makers.

Raising awareness

The main aim of the week is to encourage people to get baking Real Bread or buying it from independent bakeries to support their local communities.

From the office we run a national media campaign, and help people who run activities to promote their events and enterprises themselves locally.

Between 11 and 17 May 2013, pages on the Real Bread Campaign website received more than 13,000 unique views, including nearly 2000 of our Real Bread Finder map, 650 of our Real Bread classes list and 580 of our notes for home bakers.

You can see highlights of media coverage we and our supporters have generated for the Real Bread Campaign here.

Raising dough

The Real Bread Campaign is part of the food and farming charity Sustain and so, as well as raising awareness, we need to raise money so we can continue our work as the only national organisation that is dedicated to championing Real Bread and its rightful place at the hearts of our local communities.

As part of this, the Real Bread Campaign has great new plans to help people living with mental health issues, or face a variety of other challenges, benefit from the therapeutic, social and employment opportunities Real Bread making offers

Can we count on your support?

Good.

See also:

What's going on near me?

You can find details of all local Real Bread activities during the week and beyond on our events calendar

They include:

  • A Taste of Real Bread with Campaign ambassador Aidan Chapman at Bread Ahead in Borough Market
  • East Bristol Bakery, Joe’s Bakery, Hart’s Bakery, and Mark’s Bread forming the heart of Bristol Bread City as part of Bristol Food Connections
  • How to Start a Microbakery course at Cocoa & Heart in Bexleyheath
  • Woodfired Make and Bake at Manna From Devon in Kingswear
  • Real Bread Open Day at Artisan Foodworks in Burscough
  • Campaign cofounder Andrew Whitley Sharing the Power of Sour for Good and All as part of The School of Artisan Food’s Food for Thought weekend in Nottinghamshire

When you join in the fun, please share your #realbread news and stories on Twitter

You can also post photos and tales on the Real Bread Campaign Facebook wall.

Get involved

It's time to support YOUR local Real Bread Makers!

Celebrating Real Bread

Here are three ways you can kick the industrial loaf habit:

Join the conversation

Whatever you do during the week, be that raising money for the Campaign, helping to spread the word about the rise of Real Bread locally, supporting your local, independent Real Bread bakery by buying a loaf, teaching someone else to bake or simply making a loaf at home, please share the details!

Out in the virtual world, everyone can join the conversation at any time on Facebook and Campaign members can chat with each other in The Real Baker-e.  The hashtag to use on Twitter is #RealBread.

Fun fundraising

How will YOU be helping people to celebrate Real Bread Maker Week this year?

Whether you're a professional or amateur baker (or even a non-baker), there are plenty of ways to help other people in your local community enojy Real Bread and raise cash for the Campaign at the same time. Here are just a few ideas of events and activities.

You could organise a Real Bread:

  • lunchbox masterclass to share all the great Real Bread alternatives to soggy factory loaf sarnies with parents at a local school
  • tasting dinner or pizza night – perhaps in association with a local pub or eatery
  • beginners’ workshop
  • afternoon tea or elevenses
  • tea and toast breakfast
  • club event to bring friends colleagues and neighbours
  • together to bake
  • quiz night

The more the merrier

Perhaps you could involve a community group such as your local:

  • WI group
  • Scouts or Guides
  • Work colleagues
  • School
  • Farmers' market
  • Country Market
  • Community shop
  • Sharing network
  • Slow Food group

For further inspiration, have a look at what people got up to during previous Real Bread Maker Weeks:

If you are planning an event, please add details to our events calendar NOW!

FREE Real Bread Maker Week guide

Want more ideas for Real Bread events, activities and fundraising at any time of year?

Look no further than our FREE (though donations are very welcome!) short guide, which contains:

  • Ideas for Real Bread events and activities
  • Making your event/activity a success
  • Practical and legal bits
  • Money, money, money
  • Poster templates
  • Labels for collection tins

We have published two versions of this guide: click on the link below for more information and to download your PDF copy.

Real Bread Maker Week guide for professional bakers
Real Bread Maker Week guide for homebakers

Inspiration for your event/activity

Here are just some of the things people did for Real Bread Maker Week 2013.

Perhaps something here will make you think 'aha - now that's something I could do, too!'

  • Cinnamon Square in Rickmansworth are running a children's bread making workshop and donating all proceeds to the Campaign.
  • Bread Matters are donating £4 for every new starter kit they sell, and running a fundraising raffle at a special dinner they're holding in conjunction with Café St Honoré.
  • Bread At Home will be taking Real Bread to sell at work donating 50p per loaf to the Campaign
  • Leicester Born and Bread is donating 10% of all sales during Real Bread Maker Week to the Campaign.
  • Joe's Bakery in Bristol is launching a new 'National Loaf' made from organic stoneground wholemeal and white flour and donating 50p from each one sold to the Campaign.
  • Hopes of Longtown is holding a bread competition (#HopesBreadComp) on 11 May
  • Real Slow Bread "Thanks to the campaign for all the support and advice it has provided, without which Real Slow Bread would certainly not be up and running.   I've decided to send 10% of my sales this week as a thank you."
  • Artisan Foodworks Donating £5 for each class booked during Real Bread Maker Week to the Campaign.
  • Love Bread's new Community Supported Bakery bakehouse will be opened officially by the Mayor of Calderdale (okay, so perhaps there won't be many of you can follow suit on this one; well, not this week, at least...)

For details of these and many, many more events throughout the year, please visit our calendar.

Join the Campaign and get discounts on bread making ingredients, equipment and classes

Whether or not you get involved in Real Bread Maker Week, one of the best ways to support us (and help yourself at the same time) is to JOIN THE REAL BREAD CAMPAIGN.

Benefits include:

  • our basket of Bake 5 discounts from Bakery Bits, Bread Matters, Doves Farm, Marriage's and Shipton Mill
  • discounts on bread making classes and courses around the UK
  • quarterly issues of our exclusive magazine True Loaf
  • access to our mutually-supportive network of hundreds of Real Bread lovers via The Real Baker-e online forum

Find out more and JOIN US TODAY here.

Offers etc.

Got a special offer that will help encourage people to get involved with Real Bread Maker Week?  Please email us the details in one line, plus link to your website, to realbread [at] sustainweb.org and we'll post the details here.

Send us the dough!

If you ran a fundraising event or activity during Real Bread Maker Week, please send what you raised to us by the end of May. You can do this in two ways:

  1. For amounts under £100, please send a cheque: made payable to Sustain (NOT the Real Bread Campaign) and sent to us at Sustain, Development House, 56 - 64 Leonard Street, London EC2A 4LT
  2. For amounts over £100, please email us for our bank details: realbread [at]sustainweb.org

We'll be publishing a roll of honour of all fundraisers. If you'd prefer your name not to appear on the list, please let us know.

Donate

Unable to organise an event yourself but still want to support our charity? Well you can make a donation here.

Join us

The best way to support the Campaign is by joining us!

You don't have to be a baker to join us (in fact, most of our members aren't) and annual individual membership starts from LESS THAN £2 A MONTH. 

Read more about Campaign membership, including the benefits your receive, here.

Roll of Honour

This is where we'll be saying a special thank you to those of you who help us to raise dough with your Real Bread Maker Week activities.

Share your stories and photos

We'd love to read about your Real Bread Maker Week shenanigans and see the photos!

If you'd like to share, please email them to realbread [at] sustainweb.org and we might just use them to help us show the world what enthusiastic people we have in our network and some of the great things you all get up to to support the rise of Real Bread.

To help the word spread further than the people we know already, it's also great to share on Facebook, Twitter, Flickr and the like.

National Mills Weekend

As the Real Bread Campaign champions all-natural local loaves, it's no coincidence that we organise the start of Real Bread Maker Week to coincide with National Mills Weekend.

Whether you're baking at home for yourself, or baking Real Bread for other people in your local community, there are many benefits to seeking out a local traditional flour mill.  These include:

  • Getting delicious, nutritious, stoneground flour direct from the producer
  • Buying flour that has been produced by wind or water power - two genuinely sustainable and environmentally sound sources of energy
  • Supporting an enterprise that is owned and run by local people - and in some cases will be a co-operative and/or charitable institution
  • Helping to safeguard local heritage for future generations
  • A fun and educational family day out

National Mills Weekend is run by the Mills Section of the Society for the Protection of Ancient Buildings.  Many of the mills that are open to visitors are members of the Traditional Cornmillers Guild, and will be running activities to help you get the best out of making Real Bread with traditionally-milled stoneground flour.

nationalmillsweekend.co.uk

Recipes

The week is an opportunity for home bakers to share their recipes and tips with others around the country.

If you have your own recipe, please add it to the #realbread stream on Twitter or on the  Real Bread Campaign's Facebook wall.

To start you off, here are a couple:  basic Real Bread for your breadmaker by Campaign co-founder Andrew Whitley and some new adventures in sourdough.

What is...

National Bread Week

We've been unable to find out who's behind National Bread Week in April or their aims, though it seems originally to have been started as a marketing campaign by one of the industrial loaf manufacturers.

Still, it's a great opportunity to bake a loaf, take a Real Bread making class or support your local independent Real Bread bakery to get warmed up for Real Bread Maker Week.

British Sandwich Week

‘The people of Britain need to be reminded that bread isn’t just something to keep your fingers dry when eating a sandwich.’ Andrew Wheeler, Eat Britain! 101 Great British Tastes

We love a good sandwich, us! Of course the fundamental prerequisite for a good sandwich is Real Bread. An unusual filling is all well and good but if the slices betwixt it lies are pap laced with artificial additives, well...

The choice of Real Bread is up to you, be it white, wholemeal, granary or whatever takes your fancy; leavened with commercial yeast or sourdough starter; and baked by a professional or at home in the oven or bread machine.

It's time to seize sandwich supremacy by keeping it REAL!

World Bread Day

Since 2006, a German-speaking food blogger known online as Zorra has encouraged people to bake a loaf on - not before and not after - 16 October and write a blog post about it and it alone.

Again, another great excuse to bake a loaf of Real Bread.