The Real Bread Campaign is part of Sustain: The alliance for better food and farming.
It is funded by membership fees, donations and charitable grants.
The annual celebration of supporting your local, independent Real Bread bakery and baking your own.
Launched by the Real Bread Campaign in 2009*, this is the annual, celebration of Real Bread and its makers.
The main aim of the week is to encourage people to get baking Real Bread or buying it from local, independent bakeries.
From the office we run a national media campaign, and help people who run activities to promote their events and enterprises themselves locally.
You can see highlights of media coverage we and our supporters have generated for the Real Bread Campaign here.
The Real Bread Campaign is part of the food and farming charity Sustain.
We need to raise money so we can continue our work as the only organisation that is dedicated to championing Real Bread and its rightful place at the hearts of our local communities. This includes:
Can we count on your support?
*We originally called it Real Bread Maker Week as it was launched it to encourage people to dig out unloved bread maker machines as a very affordable way to get more people enjoying Real Bread. We later opened it out to be a celebration of all Real Bread makers, be they at the back of kitchen cupboards, those running bakeries and the ones at the end of everyone's sleeves. We shortened the name to Real Bread Week in 2015, as that's what many people called it anyway.
One of the easiest things you can do is to buy one (or more…) of the great, limited edition, fundraising t-shirts and aprons being produced by our friends at Balcony Shirts. The two designs are available in a range of colours, with the tshirts offered in several sizes.
For each one sold, Balcony Shirts will donate a few quid to help our charity keep running your Real Bread Campaign. If you run a bakery, perhaps you’d like to buy a load of them to kit out your whole team....
HURRY: these exclusive designs are only available during May 2015 from balconyshirts.co.uk
Whether or not you get involved in Real Bread Week, one of the best ways to support us (and help yourself at the same time) is to JOIN THE REAL BREAD CAMPAIGN.
Find out more and JOIN US TODAY here.
We'd love to read about your Real Bread Week shenanigans and see the photos!
If you'd like to share, please email them to realbread [at] sustainweb.org and we might just use them to help us show the world what enthusiastic people we have in our network and some of the great things you all get up to to support the rise of Real Bread.
If you ran a fundraising event or activity during Real Bread Week, it would be great if you could send what you raised to us by the end of May, please. You can do this in two ways:
We'll be publishing a roll of honour of all fundraisers. If you'd prefer your name not to appear on the list, please let us know.
Unable to organise an event yourself but still want to support our charity? Well you can make a donation here.
The best way to support the Campaign is by joining us!
You don't have to be a baker to join us (in fact, most of our supporters aren't), starting from LESS THAN £2 A MONTH.
As a thank you, we'll send you an exclusive magazine each quarter and have arranged more than 100 special offers on ingredients, equipment, bread making classes and more.
Read more about supporting Campaign, including the benefits your receive, here.
You can find details of local Real Bread activities (and add details of your own) on our events calendar
Click here for details of dough raisers
You can also post photos and tales on the Real Bread Campaign Facebook wall.
It's time to support YOUR local Real Bread bakers!
Celebrating Real Bread
Here are three ways you can kick the industrial loaf habit:
Whatever you do during the week, be that raising money for the Campaign, helping to spread the word about the rise of Real Bread locally, supporting your local, independent Real Bread bakery by buying a loaf, teaching someone else to bake or simply making a loaf at home, please share the details!
Out in the virtual world, everyone can join the conversation at any time on Facebook and Campaign supporters can chat with each other in The Real Baker-e. The hashtag to use on Twitter is #RealBread.
How will YOU be helping people to celebrate Real Bread Week this year?
Whether you're a professional or amateur baker (or even a non-baker), there are plenty of ways to help other people in your local community enojy Real Bread and raise dough for the Campaign at the same time. Here are just a few ideas of events and activities.
You could organise a Real Bread:
Perhaps you could involve a community group such as your local:
Here are just some of the ways people helped raise money for the Campaign in 2014:
For further inspiration, have a look at what people got up to during previous Real Bread Maker Weeks:
If you are planning an event, please add details to our events calendar NOW!
Want more ideas for Real Bread events, activities and fundraising at any time of year?
Look no further than our FREE (though donations are very welcome!) short guide, which contains:
We have published two versions of this PDF guide, which you can find alongside our other publications here.
Here are just some of the things people did in previous years..
Perhaps something here will make you think 'aha - now that's something I could do, too!'
For details of these and many, many more events throughout the year, please visit our calendar.
This is where we'll be saying a special thank you to those of you who help us to raise dough with your Real Bread Week activities.
Let us know what you did and send us any photos we have permission to publish!
realbread [at] sustainweb.org
As the Real Bread Campaign champions all-natural local loaves, it's no coincidence that we organise the start of Real Bread Maker Week to coincide with National Mills Weekend, which in 2014 is 10 and 11 May.
Whether you're baking at home for yourself, or baking Real Bread for other people in your local community, there are many benefits to seeking out a local traditional flour mill. These include:
National Mills Weekend is run by the Mills Section of the Society for the Protection of Ancient Buildings. Many of the mills that are open to visitors are members of the Traditional Cornmillers Guild, and will be running activities to help you get the best out of making Real Bread with traditionally-milled stoneground flour.
The week is an opportunity for home bakers to share their recipes and tips with others around the country.
We've been unable to find out who's behind National Bread Week in April or their aims, though it seems originally to have been started as a marketing campaign by one of the industrial loaf manufacturers.
Still, it's a great opportunity to bake a loaf, take a Real Bread making class or support your local independent Real Bread bakery to get warmed up for Real Bread Week.
‘The people of Britain need to be reminded that bread isn’t just something to keep your fingers dry when eating a sandwich.’ Andrew Wheeler, Eat Britain! 101 Great British Tastes
We love a good sandwich, us! Of course the fundamental prerequisite for a good sandwich is Real Bread. An unusual filling is all well and good but if the slices betwixt it lies are pap laced with artificial additives, well...
The choice of Real Bread is up to you, be it white, wholemeal, granary or whatever takes your fancy; leavened with commercial yeast or sourdough starter; and baked by a professional or at home in the oven or bread machine.
It's time to seize sandwich supremacy by keeping it REAL!
Since 2006, a German-speaking food blogger known online as Zorra has encouraged people to bake a loaf on - not before and not after - 16 October and write a blog post about it and it alone.
Again, another great excuse to bake a loaf of Real Bread.