Knead to Know...more

“Do you want to turn your baking hobby into a microbusiness? Because if you do, you should get this book." Dame Prue Leith, author, cook and TV presenter.

• *30% discount offer
• What is Knead to Know...more?
• Who's the book for?
• Sections and chapters
• Taster
• Pay it forward
• I want to stock / sell Knead to Know
• Media enquiries
• FAQs
• What people have said

See also

• Bake Your Lawn grow-a-loaf guidebook
• Slow Dough: Real Bread recipe book
• Knead to Know feedback - February 2012
• Knead to Know feedback - October 2012
• Knead to Know (original edition archive page)

*30% discount offer

Buy the Real Bread Campaign’s recipe book Slow Dough: Real Bread and our business handbook Knead to Know…more together for just £31.50 (+£5.60 p&p), saving a tasty £13.50 off the joint RRP!

• This offer is only available on orders for UK delivery, placed through the Real Bread Campaign website, while stocks last.
• It may be withdrawn at any time.
• Cover price / RRP: Slow Dough = £25, Knead to Know...more = £20.
• We will send the books separately by 2^nd class post.

What is Knead to Know...more?

Planning, starting or expanding a bakery business? This is the guidebook for YOU!

At around twice the length of our original book, the new edition is packed with even more information and advice for Real Bread entrepreneurs.

Who's the book for?

• Microbakers
• Current and prospective small, independent high street bakers
• Community Supported Bakers
• Social entrepreneurs

Whether starting a microbakery from your own kitchen, teaming up with neighbours to establish a Community Supported Bakery, or taking the next steps as your high street’s baker, this is the unique business guide is for you. The book includes notes for bakers expanding their businesses, from moving to larger premises to taking on staff members. 

While mainly aimed at microbakers in the UK, the new edition includes sippets of advice specifically for readers in Australia, Canada, Ireland, New Zealand and the USA, where the original edition was also devoured.

(A publisher has agreed to make Knead to Know...more available outside the UK and as an ebook once we have sold the original print run, which we hope to do sometime in 2024.)

Sections and chapters

Starting out
Home is where the start is
Equipment
What bread should I make?
Business planning
Community Supported Baking
Ways to sell your Real Bread
Insurance
Money matters
I fought the law…
Marketing
Media relations 
Scaling up your business
You’re gonna need a bigger boat…
Bakery equipment
People
Bake well
This isn’t a baking book, but...
Some stuff about bread making
Bakery terms and tips
Sourdough
Recipes

Within these wholesome slices are tasty titbits from genuine artisan loafmongers who run successful Real Bread bakeries of all types and sizes.

Taster

We hope this 22 page PDF will give you a flavour of what to expect from the full 250+ page papery feast!

Download the PDF sample

(Please note that this is copyrighted material that is not for printing, publication, reproduction or distribution by any means in any medium.)

Pay it forward

The Friends In Knead pay-it-forward scheme allows you to buy a copy of the book us to pass on to someone who is serious about starting a bakery microbusiness but faces extra obstacles doing so.

Our initial partners to find homes for these copies will be Better Health Bakery and The School of Artisan Food’s bursary scheme. 

Please head to our doughnations page then email us to say it's for our Friends in Knead scheme.

I want to stock Knead to Know...more

We offer a trade discount on orders of 5 copies or more.

If you'd like to sell Knead to Know...more in your bookshop, bakery, baking/cookery school etc in the UK, please download and return this order form. We will then send you an invoice and dispatch after payment is received.

Download the trade order form

The Campaign is only staffed by one person on a part-time basis but he aims to respond within a week.

Media enquiries

For media enquiries about the book, the Campaign and Real Bread in general, please contact Knead to Know...more editor and Real Bread Campaign co-ordinator Chris Young: chris@sustainweb.org

For any non-media / general enquiries that are not answered on our jam-packed website (try the search facility), please email realbread@sustainweb.org

NB Chris is the Campaign's only staff member, working remotely on a part-time basis.

FAQs

I ordered the book but didn't receive confirmation - did you receive my order?
When you complete your order and payment, PayPal will automatically email a receipt to you. This is your order confirmation. If you did not receive it, please check your junk/spam folder.

When will my book arrive?
We send by Royal Mail 2nd class post and try to fulfil orders once a week, though are not always able to do so. If you have not received your book after three weeks, please email us.

How can I get a copy outside the UK?
We used to post things outside the UK but a number got lost or delayed. We are a small charity and decided that we couldn’t justify the time/expense of resolving those issues and handling complaints from unhappy customers.

We will be working with a publisher to make Knead to Know...more available outside the UK and as an ebook once we have sold the original print run, which we now hope will be sometime in 2024.

I backed your crowdfunding campaign - why haven't I received the book?
On 3 and 4 November 2021, we sent copies to the crowdfunders who selected the book as a reward. You can sign to Crowdfunder to see the option you chose. If you find you did select a reward, please email us - see below.

What if I still have a question about the book / my order?
Please email realbread@sustainweb.org