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News: Supermarket sourfaux in the news

The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
Real Bread Campaign | 2 Oct 2018

Blog: Sourfaux September?

In the month that the Real Bread Campaign is helping to share the delicious delights of genuine sourdough, and champion the people who make it, Campaign coordinator Chris Young questions the way some industrial loaf fabricators are using the term.
Real Bread Campaign | 20 Sep 2018

News: Say not to sourfaux

Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
Real Bread Campaign | 15 Sep 2015

News: Big brand sourfaux exposed

Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
Real Bread Campaign | 28 May 2019

News: Britain’s Best Loaf awards say no to sourfaux

Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
Real Bread Campaign | 29 Jan 2019

News: Watchdog sleeps through sourfaux ads

The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
Real Bread Campaign | 3 Dec 2019

News: Sourfaux: An open letter to British Baker’s editor and Britain’s Best Loaf organisers

Comment on the awards' ‘sourdough’ and ‘traditional sourdough’ categories.
Real Bread Campaign | 10 Jan 2019

News: Carr’s won’t say no to sourfaux

Real Bread Campaign challenges flour mill’s packet mix marketing.
Real Bread Campaign | 15 Oct 2021

News: Sourdough: Until there’s a law there’s The Loaf Mark

Bakeries sign up in support of shoppers shunning sourfaux
Real Bread Campaign | 8 Sep 2020

Article: Challenging sourdough cheats

The pernicious perennial peril of sourfaux
Real Bread Campaign | 2 Sep 2019

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