Search results for 'sourfaux'

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News: Supermarket sourfaux in the news

The scourge of sourfaux is being reported widely as the result of an investigation carried out by Which? in association with the Real Bread Campaign.
2 Oct 2018

Article: Sourfaux September?

In the month that the Real Bread Campaign is helping to share the delicious delights of genuine sourdough, and champion the people who make it, Campaign coordinator Chris Young questions the way some industrial loaf fabricators are using the term.

News: Say not to sourfaux

Research by The Real Bread Campaign has discovered packet mixes marketed as sourdough that contain up to 22 ingredients and artificial additives.
15 Sep 2015

News: Britain’s Best Loaf awards say no to sourfaux

Following a protest by the Real Bread Campaign and a number of its supporters, awards organisers have reversed a previous decision to open up their sourdough category to loaves made by other means.
29 Jan 2019

News: Big brand sourfaux exposed

Products manufactured by Warburtons, Hovis, Allinson and Roberts have all failed the Real Bread Campaign’s genuine sourdough test.
28 May 2019

News: Watchdog sleeps through sourfaux ads

The Real Bread Campaign has slammed the Advertising Standards Authority for failing to protect shoppers from potentially misleading ‘sourdough’ loaf adverts.
3 Dec 2019

News: Carr’s won’t say no to sourfaux

Real Bread Campaign challenges flour mill’s packet mix marketing.
15 Oct 2021

News: Sourfaux: An open letter to British Baker’s editor and Britain’s Best Loaf organisers

Comment on the awards' ‘sourdough’ and ‘traditional sourdough’ categories.
10 Jan 2019

News: Sourdough: Until there’s a law there’s The Loaf Mark

Bakeries sign up in support of shoppers shunning sourfaux
8 Sep 2020

News: Wholemeal sourdough named Britain’s Best Loaf

A loaf created by Real Bread Campaign supporter Lee Smith’s Poppyseed Bakery has taken the crown in the annual baking competition.
8 Apr 2019

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