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News: Asda withdraws ad claims after Real Bread Campaign complaint
Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024
News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas
Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023
News: Real Bread Campaign reaction to Australian 'freshly baked' ruling
Consumer rights victory in Australia sets shining example for other countries to follow
Real Bread Campaign | Friday 10 April 2015
Blog: Loaf-tanning salon lies?
Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024
News: Aldi apologises for Real Bread Week hijack
Supermarket claims it was ‘not aware of the Real Bread Campaign’s pivotal role’.
Real Bread Campaign | Monday 4 March 2024
News: Artificial fertiliser biggest contributor to industrial loaf’s carbon footprint
University of Sheffield researchers have calculated that ammonium nitrate fertiliser accounts for 43% of the greenhouse gas emissions produced during the manufacture of a supermarket loaf ‘dwarfing all other processes in the supply chain.’
Real Bread Campaign | Wednesday 3 May 2017
News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
News: Buy local!
We all need to support local food businesses now, as lockdown lifts and beyond.
Real Bread Campaign | Thursday 9 April 2020
News: Asda taken to task over ‘freshly baked’ claim
Latest in 8-month trading standards case.
Real Bread Campaign | Thursday 6 March 2025
News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
