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News: Artificial fertiliser biggest contributor to industrial loaf’s carbon footprint
University of Sheffield researchers have calculated that ammonium nitrate fertiliser accounts for 43% of the greenhouse gas emissions produced during the manufacture of a supermarket loaf ‘dwarfing all other processes in the supply chain.’
Real Bread Campaign | Wednesday 3 May 2017
News: If the ASA won’t protect shoppers, who will?
The Real Bread Campaign is deeply disappointed that the Advertising Standards Authority (ASA) has declined to ban an advertisement that strongly implies a major supermarket chain makes additive-free loaves in small batches by hand.
Real Bread Campaign | Monday 27 March 2017
News: Buy local!
We all need to support local food businesses now, as lockdown lifts and beyond.
Real Bread Campaign | Thursday 9 April 2020
News: Asda taken to task over ‘freshly baked’ claim
Latest in 8-month trading standards case.
Real Bread Campaign | Thursday 6 March 2025
News: Is Tesco to ditch scratch bakeries?
On Sunday, a national newspaper reported that Britain’s largest retailer’s in-store bakeries are to stop selling loaves made from fresh dough.
Real Bread Campaign | Tuesday 29 January 2019
News: Call on your MP to urge for better loaf labelling laws
Do you think that shoppers and small, independent local bakeries deserve better protection from the effects of incomplete loaf labelling and potentially misleading marketing?
Real Bread Campaign | Tuesday 26 June 2018
News: New look True Loaf out now
The latest issue of the Real Bread Campaign supporters’ magazine has had a makeover but still includes the same mix of features, prize giveaway and even a free poster.
Real Bread Campaign | Thursday 11 October 2018
News: Tesco baked from scratch claim misleading says ASA
Real Bread Campaign complaint upheld by the Advertising Standards Authority.
Real Bread Campaign | Wednesday 21 July 2010
News: First it was fake farms, now fake bakeries?
Why has Tesco exhumed the name of a dead bakery, asks Chris Young.
Real Bread Campaign | Monday 3 April 2017
Article: Loaf values
Glenn Bowen argues that if we devalue bread it becomes something that is there merely to hold your sandwich together. Conversely, if we idolise bread we are in danger of making it a cult that no-one wants to join.
Real Bread Campaign | Friday 4 February 2022
