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News: NHS: Sourdough is ‘tummy friendly bread’

According to The NHS, ‘some people with wheat sensitivity have no problems when they eat […] sourdough bread […] or any bread from a specialist bakery, rather than a supermarket.’
Real Bread Campaign | Tuesday 7 August 2018

News: Words ‘woolly as white-sliced’

Real Bread Campaign reacts to supermarket loaf pricing responses
Real Bread Campaign | Tuesday 6 May 2025

News: Dirty secret behind factory loaf 'clean labels'?

Millions of supermarket loaves might hide a preservative in plain sight.
Real Bread Campaign | Tuesday 9 September 2025

News: Wholemeal law breakers?

Real Bread Campaign finds ‘fortified’ flour in products sold as wholemeal by six of the UK’s ten largest supermarket chains.
Real Bread Campaign | Thursday 6 July 2023

News: Asda withdraws ad claims after Real Bread Campaign complaint

Supermarket promises not to make certain misleading claims in future.
Real Bread Campaign | Wednesday 7 February 2024

News: Sainsbury’s ordered to say adios to white flour in wholemeal tortillas

Trading standards raps supermarket’s knuckles for regulation breach.
Real Bread Campaign | Wednesday 26 July 2023

News: Real Bread Campaign reaction to Australian 'freshly baked' ruling

Consumer rights victory in Australia sets shining example for other countries to follow
Real Bread Campaign | Friday 10 April 2015

Blog: Loaf-tanning salon lies?

Real Bread Campaign investigations of 'bakery' secion marketing by the UK's ten largest supermarket chains.
Real Bread Campaign | Thursday 4 July 2024

News: Aldi apologises for Real Bread Week hijack

Supermarket claims it was ‘not aware of the Real Bread Campaign’s pivotal role’.
Real Bread Campaign | Monday 4 March 2024

News: M&S relabelling thanks to Real Bread Campaign

Supermarket chain gives timescale for corrections resulting from trading standards complaint.
Real Bread Campaign | Thursday 29 January 2026

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